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SONY XR-65X90J 65" 4K Ultra HD Android TV
SONY XR-65X90J

SONY XR-65X90J 65" 4K Ultra HD Android TV

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  • HK$29,990
  • HK$29,090

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1 year(s)
$ 2,008
2 year(s)
$ 3,191
3 year(s)
$ 4,610
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The SONY XR-65X90J 65" 4K Ultra HD Android TV, model XR-65X90J, offers a premium home entertainment experience with its advanced Full Array LED display and the revolutionary Cognitive Processor XR™. This 65-inch television delivers stunning 4K Ultra HD resolution (3840 x 2160 pixels) with enhanced contrast, vibrant colours, and exceptional clarity, ensuring an immersive viewing experience. Operating on Android TV™ (Google TV), it provides seamless access to a vast array of streaming services and smart features, making it a central hub for modern digital living. The XR-65X90J integrates cutting-edge visual and audio technologies for superior performance and durability.

Product Overview

Immerse yourself in lifelike picture quality and captivating sound with the Sony XR-65X90J. Powered by the Cognitive Processor XR™, this BRAVIA XR television intelligently cross-analyzes elements to enhance overall picture and sound, mimicking how the human brain processes information. Enjoy deep blacks, peak brightness, and natural colours thanks to Full Array LED and XR Triluminos Pro™. With Google TV built-in, discover new movies and shows from across your apps, organized just for you.

Key Features

  • Cognitive Processor XR™: Revolutionizes how you see and hear by understanding how humans see and hear, providing a new level of immersive experience.
  • XR Picture:
    • XR Full Array LED: Precisely controlled backlight zones for incredible contrast in bright and dark areas.
    • XR Colour (XR Triluminos Pro™): Access to billions of colours to reproduce every shade with the subtle differences seen in the real world.
    • XR Contrast (XR Contrast Booster 5 & XR HDR Remaster): See incredible contrast with brightest whites and darkest blacks, and dynamic range in every scene.
    • XR Clarity (XR 4K Upscaling & 4K XR Super Resolution): Intelligently upscales content to near 4K quality, restoring lost textures and details for real-world pictures.
    • XR Motion (XR Motion Clarity, 4K/120fps): Keeps fast-moving action smooth and clear, ideal for sports and gaming.
  • XR Sound:
    • Acoustic Multi-Audio™: Sound positioning tweeters ensure sound comes directly from the screen, perfectly matching the action.
    • XR Surround (3D Surround Upscaling): Creates 3D surround sound from any source, enhancing audio immersion.
    • Dolby Vision® and Dolby Atmos®: Delivers cinematic visuals and multi-dimensional sound for a truly immersive experience.
  • Smart TV Features (Google TV / Android TV™):
    • Google TV: Organizes content from all your apps and subscriptions, making it easy to find what to watch.
    • Voice Search: Easily find movies, shows, or control your TV with your voice.
    • Chromecast built-in™: Stream entertainment from your device to the TV.
    • Works with Apple AirPlay / Apple HomeKit: Seamlessly stream content from your Apple devices.
    • Works with Alexa: Connect to Alexa-enabled devices for hands-free control.
    • Smart Remote: Simplified control over your TV and connected devices.
  • Design & Convenience:
    • Flush Surface design: Minimalist design that blends seamlessly into any living space.
    • Light Sensor: Optimizes picture brightness to room light conditions.
    • Acoustic Auto Calibration: Calibrates sound to your room environment for optimal audio.
    • Netflix Calibrated Mode: Experience Netflix content with studio-quality picture.
    • Living Decor: Turns your TV into an essential part of your living space with screen art, personal photos, and clock functions.

Technical Specifications

  • Model: XR-65X90J
  • Screen Size: 65" (64.5" measured diagonally)
  • Display Type: LCD with Direct (Full Array LED) Backlight
  • Display Resolution (H x V, Pixels): 3840 x 2160 (4K Ultra HD)
  • HDR (High Dynamic Range) Compatibility: Yes (HDR10, HLG, Dolby Vision)
  • Picture Processor: Cognitive Processor XR
  • Clarity Enhancement: Dual database processing, XR 4K Upscaling, XR Super Resolution
  • Colour Enhancement: Live Colour™ Technology, XR Smoothing, XR Triluminos Pro™
  • Contrast Enhancement: Dynamic Contrast Enhancer, XR Contrast Booster, XR HDR Remaster
  • Motion Enhancer (Native Hz): XR Motion Clarity, Auto mode (supports 4K/120fps)
  • Operating System: Android TV™ (Google TV)
  • On-board Storage: 16 GB
  • Wi-Fi Standard: Wi-Fi Certified 802.11a/b/g/n/ac
  • Ethernet Inputs: 1 (Side)
  • Bluetooth Profile Support: Version 4.2
  • Dimensions (W x H x D):
    • TV without Stand: Approx. 1452 x 834 x 72 mm
    • TV with Stand (Standard Position): Approx. 1452 x 905 x 338 mm
    • Package Carton: Approx. 1576 x 969 x 186 mm
  • Stand Width (Standard Position): Approx. 1208 mm
  • VESA® Hole Pitch (W x H): 300 x 300 mm
  • Weight:
    • TV without Stand: Approx. 22.9 kg
    • Package Carton (Gross): Approx. 32 kg

Included in the Box

  • AC Power Cord
  • Batteries
  • Operating Instructions
  • Quick Setup Guide
  • Table Top Stand
  • Voice Remote Control

Optional Accessories

  • Wallmount Bracket SU-WL450 (Terminal access limitation)
  • Wallmount Bracket SU-WL850

Additional Information

  • Energy Efficiency Grade 4
  • Made in Japan

Please note: An antenna is not included. To receive free broadcast channels, you will need to purchase an antenna separately and have it ready for installation.


The product information above is for reference only; everything is subject to the brand's official website.

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