The Sony XR-48A90K 48" A90K Series BRAVIA XR MASTER Series OLED 4K Ultra HD HDR Smart TV delivers an exceptional viewing and audio experience. Featuring Sony's advanced Cognitive Processor XR™, this 48-inch OLED television offers a stunning 3840 x 2160 (4K UHD) resolution with a 100Hz panel refresh rate. Its powerful processing ensures vibrant colors, deep blacks, and remarkable clarity, complemented by immersive sound from Acoustic Surface Audio+. Designed for both entertainment enthusiasts and gamers, it includes HDMI 2.1 features like 4K/120fps, VRR, and ALLM. This model operates on Android TV™ with Google TV™ for seamless smart functionality and connectivity.
Immersive Visual Experience
- Cognitive Processor XR™: Sony's revolutionary processor intelligently reproduces content with a lifelike depth, extraordinary contrast, and vivid colours by cross-analysing images akin to human vision.
- XR OLED Contrast Pro: Boosts colour and contrast in bright areas, providing pure blacks and peak brightness for exceptionally realistic pictures. This technology precisely controls light based on screen temperature.
- XR Triluminos Pro: Accesses over a billion colours, reproducing each with subtle differences for natural shades in every detail, powered by the Cognitive Processor XR™.
- XR HDR Remaster: Detects and analyses objects on screen, adjusting colour and contrast for highly realistic scenes with greater depth, lifelike textures, and natural colours.
- XR 4K Upscaling & Super Resolution: Enhances any content to near 4K quality, intelligently recreating lost textures and details for real-world picture clarity.
- 4K XR Smoothing: Creates smooth, natural 4K pictures without banding, reproducing scenes with thousands of tones and gradations.
- XR OLED Motion: Combats blur in fast-moving sequences by detecting and analysing visual elements across frames, inserting extra frames for smooth and clear action.
- Wide Viewing Angle: The self-illuminating OLED panel maintains consistent and true colours, ensuring a satisfying viewing experience from any angle.
- Dolby Vision®: Brings scenes vividly to life with authentic viewing, enhancing contrast and colour.
- Creator Calibrated Mode & Netflix Adaptive Calibrated Mode: Optimises picture settings to match filmmakers' intentions, adjusting to room lighting conditions for studio-quality viewing.
Advanced Audio Technologies
- Acoustic Surface Audio+™: Sound emanates directly from the screen, with two actuators vibrating the entire screen to create powerful acoustics that move with the picture. A centre subwoofer boosts bass for immersive cinematic sound.
- 3D Surround Upscaling: Utilises BRAVIA XR™ to virtually create surround sound from TV speakers, allowing for a 3D audio experience without additional ceiling or up-firing speakers. Compatible with Dolby Atmos®.
- Voice Zoom 2: Enhances TV dialogue clarity by detecting, analysing, and improving speech, even without increasing volume.
- Acoustic Center Sync: When paired with a compatible Sony soundbar, this feature reinforces the centre speaker channel for clearer and fuller vocals, precisely matching sound to on-screen action.
- Ambient Optimization with Acoustic Auto Calibration: Automatically adjusts picture and sound based on your environment and seating position, compensating for room acoustics and objects to ensure optimal sound quality.
- Bluetooth® Connectivity: Allows pairing of Bluetooth-compatible headphones or earphones for private, wire-free entertainment.
- Ready for 360 Spatial Sound: Tailors your Dolby Atmos® experience with compatible Sony wearable speakers (SRS-NS7) or headphones (with Wireless Transmitter WLA-NS7, sold separately).
Smart Features & Connectivity
- Google TV™: Browse over 700,000 movies and TV episodes from various streaming services, all organised into topics and genres based on your interests.
- Hands-free Voice Search: Quickly find content using voice commands without needing a remote, enabled by the built-in microphone.
- Chromecast built-in™: Easily cast movies, shows, apps, and games directly from your phone, tablet, or laptop to the TV.
- Works with Apple AirPlay / Apple HomeKit: Stream video and audio from your iPhone, iPad, or Mac, and integrate with your Apple HomeKit ecosystem.
- Wi-Fi Certified (802.11a/b/g/n/ac) & Ethernet: Provides robust network connectivity options.
- Multiple HDMI Inputs: Features 4 HDMI inputs, including HDMI 2.1 ports with support for 4K120, eARC, VRR, and ALLM.
- USB Ports: Two USB ports (1 side, 1 bottom) for versatile media playback.
- BRAVIA CORE: Offers access to a large library of movies with stunning visuals and expressive sound quality, including IMAX® Enhanced content and a calibrated mode for filmmaker-intended viewing.
- Living Décor: Transforms your TV into a part of your living space with on-screen artwork, personal photos, screensaver themes, and clock functions.
Gaming Enhancements
- 4K/120fps & HDMI 2.1: Experience ultra-smooth gaming with high framerates (up to 120fps on compatible games) and reduced input lag (8.5ms with 4K/120fps in Game Mode).
- Variable Refresh Rate (VRR): Dynamically adjusts the display refresh rate to match gaming device frame rates, preventing stuttering and screen tearing. (Available on HDMI™3/4)
- Auto Low Latency Mode (ALLM): Automatically switches to low latency mode when a console is connected and powered on for smoother, more responsive gameplay. (Available on HDMI™3/4)
- Auto HDR Tone Mapping (for PS5™): Optimises HDR settings instantly during PS5™ console's initial setup, ensuring crucial details and colours are visible in high-contrast scenes.
- Auto Genre Picture Mode (for PS5™): Automatically switches to Game mode for minimal input lag during gameplay and reverts to Standard Mode for optimal picture processing during movies.
Design & Usability
- Premium Designed Remote: A redesigned, compact aluminium remote with simplified, backlit buttons and a Finder function for easy location. Features a flush surface and polyurethane coating for easy cleaning.
- 2-way Multi-position Stand: A versatile stand allowing for a standard setup focused on the picture or a soundbar setting for ideal positioning of your audio system. Can also be used as a desktop gaming display.
- Metal Flush Surface Bezel: An extremely narrow premium metal bezel ensures your focus remains on the picture.
- Works with BRAVIA CAM (Sold Separately): Enhances viewing by adjusting sound and picture settings based on your position and distance from the TV, and offers features like gesture controls and video chat.
Specifications
- Screen Size (Measured Diagonally): 48 inches (120.7 cm)
- Display Type: OLED
- Display Resolution (H x V, Pixels): 3840 x 2160 (4K Ultra HD)
- Panel Refresh Rate: 100Hz
- Dimensions (W x H x D, without stand): Approx. 1069 x 624 x 59 mm
- Weight (without stand): Approx. 13.4 kg
- Audio Power Output: 10W + 10W + 5W (Actuator x 2, Subwoofer x 1)
- Operating System: Android TV™ with Google TV™
- On-Board Storage: 16GB
- Wi-Fi Standard: Wi-Fi Certified 802.11a/b/g/n/ac (2.4GHz/5GHz)
- Bluetooth Profile Support: Version 4.2 (HID, HOGP, SPP, A2DP, AVRCP)
- HDMI Inputs Total: 4 (1 side, 3 bottom)
- HDMI 2.1 Features: 4K120, eARC, VRR, ALLM (for HDMI™3/4)
- Power Requirements: 220 V - 240 V AC / 50 Hz
- Power Consumption (Standby): 0.5 W
- Bezel Design: Metal Flush Surface (Titanium Black)
- Stand Design: Aluminum Center Plate (Titanium Black), 2-way position
What's In The Box: AC Power Cord, Batteries, Operating Instructions, Quick Setup Guide, Table Top Stand, Voice Remote Control.
Energy Efficiency Grade 3
Made in Malaysia
Sony XR-48A90K 48" A90K Series BRAVIA XR MASTER Series OLED 4K Ultra HD HDR Smart TV Review
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Sony XR-48A90K 48" A90K Series BRAVIA XR MASTER Series OLED 4K Ultra HD HDR Smart TV
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- HK$14,990
- HK$9,099
Discounted price for other paymentsHK$9,380
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In order to protect the rights and interests of customers, after receiving the goods, customers are asked to have the installation master of the agent unpack them. Please do not unpack or remove any packaging by yourself. If the customer has to unbox or remove the packaging by himself, please take a video of the unboxing process and the condition of the TV when unboxing to ensure that the product appearance is intact. Otherwise, if the product is found to be damaged or declared damaged after unpacking, you will not be able to obtain a return or exchange or any compensation.
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