-29% Sony XR-48A90K 48" A90K Series BRAVIA XR MASTER Series OLED 4K Ultra HD HDR Smart TV

4K OLED 

Whatever you're watching, you'll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR™. You'll also enjoy striking contrast on our OLED screen that's expertly controlled by our unique technology to deliver real life depth and pure blacks in every scene.


Cognitive Processor XR™

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.


XR OLED Contrast Pro

XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor [1] and high luminance panel [2], this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.


XR Triluminos Pro

Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.


XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.


XR 4K Upscaling

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.


4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.


XR OLED Motion

Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.


4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.


Beautiful colours from any angle

Watching TV from the sides is now as satisfying as from the centre. Our self-illuminating OLED panel keeps colours consistent and true, wherever you're watching.


Auto Low Latency Mode

With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.


4K/120fps

Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.


Variable Refresh Rate

With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.


Auto Genre Picture Mode

BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.


Auto HDR Tone Mapping

With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5™ console’s initial setup. Your PS5™ automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.


Acoustic Surface Audio+ 

Sound comes directly from the screen with Acoustic Surface Audio+™. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A centre subwoofer boosts bass for truly immersive cinematic sound at home.


3D Surround Upscaling

With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.


Voice Zoom 2

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity. 


Acoustic Center Sync

When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.


Bluetooth connectivity

Connect Bluetooth® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.


Ready for 360 Spatial Sound

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).


Ambient Optimization

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.


Acoustic Auto Calibration

No matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.


Light Sensor

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.


Works with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.


Hands-free Voice Search

Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.


Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.


Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.


Premium designed remote

We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use with simplified buttons, a backlight so you can see everything clearly, even in the dark, and a Finder function for quickly locating it by voice if lost. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.


Chromecast built-in

Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.


Easy to wipe

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.


2-way multi-position stand

A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.


Smart remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.


Metal Flush Surface

The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.


Living Décor

Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.


Dolby Vision® and Dolby Atmos® 

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.


BRAVIA CORE

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watch in the picture settings that the filmmakers intended for their film at home.


Creator Calibrated Mode

Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended.


Specifications

Dimensions and Weight

SCREEN SIZE (INCH, MEASURED DIAGONALLY): 48"(47.5")

SCREEN SIZE (CM, MEASURED DIAGONALLY): 120.7 cm

DIMENSION OF TV WITHOUT STAND (W X H X D): Approx. 1069 x 624 x 59 mm

DIMENSION OF TV WITH STAND (STANDARD POSITION) (W X H X D): Approx. 1069 x 629 x 225 mm

DIMENSION OF TV WITH STAND (SOUNDBAR POSITION) (W X H X D): Approx. 1069 x 697 x 225 mm

STAND WIDTH (STANDRD POSITION): Approx. 500 mm

STAND WIDTH (SOUNDBAR POSITION): Approx. 500 mm

VESA® HOLE PITCH(W X H): 300 x 300 mm

WEIGHT OF TV WITHOUT STAND: Approx. 13.4 kg

WEIGHT OF TV WITH STAND: Approx. 16.5 kg


Connectivity

WI-FI STANDARD: Wi-Fi Certified 802.11a/b/g/n/ac

WI-FI FREQUENCY: 2.4GHz/5GHz(for Wi-Fi Direct: 2.4GHz Only)

ETHERNET INPUTS: 1(Bottom)

BLUETOOTH PROFILE SUPPORT: Version 4.2,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)

CHROMECAST BUILT-IN: Yes

APPLE AIRPLAY: Yes

APPLE HOMEKIT: Yes

RF (TERRESTRIAL/CABLE) CONNECTION INPUT(S): 1(Bottom)

COMPOSITE VIDEO INPUT(S): Hybrid with S-Center Speaker Input x1(Side, Mini jack)

HDMI INPUTS TOTAL: 4(1Side,3Bottom)

HDCP: HDCP2.3(for HDMI™1/2/3/4)

BRAVIA SYNC (INCLUDING HDMI-CEC): Yes

FEATURES SPECIFIED IN HDMI2.1: 4K120/eARC/VRR/ALLM

HDMI AUDIO RETURN CHANNEL (ARC): Yes (eARC/ARC)

VARIABLE REFRESH RATE (VRR): Yes (for HDMI™3/4)

AUTO LOW LATENCY MODE (ALLM): Yes (for HDMI™3/4)

DIGITAL AUDIO OUTPUT(S): 1 (Bottom)

HEADPHONE OUTPUT(S): 1(Side)

USB PORTS: 1(Side)/1(Bottom)

USB DRIVE FORMAT SUPPORT: FAT16/FAT32/exFAT/NTFS

USB PLAYBACK CODECS: MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG,WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)


Picture (Panel)

DISPLAY TYPE: OLED

DISPLAY RESOLUTION (H X V, PIXELS): 3840 x 2160

PANEL REFRESH RATE: 100Hz


Picture (processing)

HDR (HIGH DYNAMIC RANGE) COMPATIBILITY: Yes(HDR10,HLG,Dolby Vision)

PICTURE PROCESSOR: Cognitive Processor XR

CLARITY ENHANCEMENT: Dual database processing, XR 4K Upscaling, XR Super Resolution

COLOUR ENHANCEMENT: Live Colour™ Technology, XR Smoothing, XR TRILUMINOS PRO™

CONTRAST ENHANCEMENT: Dynamic Contrast Enhancer, OLED XR Contrast Pro, Pixel Contrast Booster, XR HDR remaster

MOTION ENHANCER (NATIVE HZ): XR OLED Motion, Auto mode

VIDEO SIGNAL SUPPORT:

HDMI™ signal :4096x2160p(24,50,60Hz), 3840x2160p(24,25,30,50,60,100,120Hz), 1080p(30,50,60,100,120Hz), 1080/24p, 1080i(50,60Hz), 720p(30,50,60Hz), 720/24p, 576p, 480p

PICTURE MODES: Vivid,Standard,Cinema,IMAX Enhanced,Game,Graphics,Photo,Custom,Dolby Vision Bright,Dolby Vision Dark,Netflix calibrated

SENSOR: Light

NETFLIX CALIBRATED MODE: Yes


Sound (Speakers and Amplifier)

AUDIO POWER OUTPUT: 10W + 10W + 5W

SPEAKER TYPE: Acoustic Surface Audio+

SPEAKER CONFIGURATION: Actuator x 2, Subwoofer x 1


Sound (Processing)

DOLBY AUDIO FORMAT SUPPORT: Dolby™ Audio, Dolby™ Atmos

DTS AUDIO FORMAT SUPPORT: DTS Digital Surround

ACOUSTIC AUTO CALIBRATION: Room & User Position Compensation

VOICE ZOOM: Voice Zoom 2

SIMULATED SURROUND SOUND: 3D Surround Upscaling

SOUND MODES: Standard, Dialog, Cinema, Music, Sports, Dolby Audio

ACOUSTIC CENTER SYNC: Yes(Sony compatible Soundbar)

HEADPHONE 3D SURROUND READY: Yes


Software

OPERATING SYSTEM: Android TV™

SMART TV: Google TV™

ON-BOARD STORAGE (GB): 16GB

DISPLAY LANGUAGE:    AFRIKAANS,AMH,ARABIC,ASSAMESE,AZE,BEL,BULGARIAN,BENGALI,BOSNIAN,CATALAN,CZECH,DANISH,DEU,GREEK,ENGLISH,SPANISH,ESTONIAN,BAQ,PER,FINNISH,FRENCH,GLG,GUJARATI,HINDI,CROATIAN,HUNGARIAN,INDONESIAN,ISL,ITALIAN,HEBREW,JAPANESE,KAZAKH,KANNADA,KOR,KIR,LAO,LITHUANIAN,LATVIAN,MACEDONIAN,MALAYALAM,MON,MARATHI,MAY,BUR,NOB,NEP,NLD,ORIYA,PANJABI,POLISH,PORTUGUESE,ROMANIAN,RUSSIAN,SOL,SLOVENIAN,ALB,SERBIAN,SWEDISH,SWAHILI,TAMIL,TELUGU,THAI,TGL,TURKISH,UKRAINIAN,URD,UZB,VIETNAMESE,SIMPLIFIED CHINESE,TRADITIONAL CHINESE,ZULU

TEXT INPUT LANGUAGE:

ARABIC / BULGARIAN / CATALAN / CROATIAN / CZECH / DANISH / DUTCH / ENGLISH / ESTONIAN / FINNISH / FRENCH / GERMAN / GREEK / HEBREW / INDONESIAN / ITALIAN / JAPANESE / NORWEGIAN / PERSIAN / POLISH / PORTUGUESE / ROMANIAN / RUSSIAN / SLOVAK / SLOVENIAN / SPANISH

VOICE SEARCH: Voice Search)Yes /(Built-in Mic)Yes

BUILT-IN MIC SWITCH: Yes

ELECTRONIC PROGRAM GUIDE (EPG): Yes

INTERNET BROWSER: Vewd

APPLICATION STORE: Yes (Google Play Store)

ON/OFF TIMER: Yes

SLEEP TIMER: Yes

AUTO CALIBRATION WITH CALMAN®: Yes

CLOSED CAPTIONS (ANALOG/DIGITAL): (Analogue)No, (Digital)Subtitle


Features for ​PlayStation®5

AUTO HDR TONE MAPPING: Yes

AUTO GENRE PICTURE MODE: Yes


Power and Energy saving

SCREEN SIZE (CM, MEASURED DIAGONALLY): 120.7 cm

SCREEN SIZE (INCH, MEASURED DIAGONALLY): 48"(47.5")

POWER CONSUMPTION (IN STANDBY): 0.5 W

MERCURY CONTENT(MG): 0.0 mg

POWER REQUIREMENTS (VOLTAGE/FREQUENCY): 220 V - 240 V AC / 50 Hz

POWER SAVING MODE / BACK LIGHT OFF MODE: Yes

ECO FRIENDLY: Yes


Design

BEZEL DESIGN: Metal Flush Surface

BEZEL COLOR: Titanium Black

STAND DESIGN: Aluminum Center Plate

STAND COLOR: Titanium Black

STAND POSITION: 2way position(Standard position/Soundbar position)

REMOTE CONTROL: Premium Remote


Built-in Tuner

NUMBER OF TUNERS (TERRESTRIAL/CABLE): 1(Digital/Analog)

TV SYSTEM (ANALOG): I,D/K,B/G,M

TUNER CHANNEL COVERAGE (ANALOG): 45.25MHz-863.25MHz

TV SYSTEM (DIGITAL TERRESTRIAL): DTMB

TUNER CHANNEL COVERAGE (DIGITAL TERRESTRIAL): UHF: 21-69


Accessibility

SCREEN READER: Yes

AUDIO DESCRIPTION (AUDIO KEY): Yes

CLOSED CAPTION: Subtitle

TEXT MAGNIFICATION: Yes

ACCESSIBILITY SHORTCUT: Yes

VOICE SEARCH: Yes


What's In The Box:

AC Power Cord

Batteries

Operating Instructions

Quick Setup Guide

Table Top Stand

Voice Remote Control


Energy Efficiency Grade 3

Made in Malaysia

3 years warranty

TV Attribute
Screen Size 40-49 inch
Display Resolution 4K

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Sony XR-48A90K 48" A90K Series BRAVIA XR MASTER Series OLED 4K Ultra HD HDR Smart TV

  Best Deals  Authorized Goods 
  • XR-48A90K
  • Included deilivery fee
  • Not include installation
    Price after 3% FPS/Bank Transfer discount
  • HK$14,990
  • HK$10,367

其他付款方式優惠價:HK$10,688

✅FPS ✅BANK TRANSFER✅CASH EXTRA 3%OFF PRICE ▶️ HK$10,367

In order to protect the rights and interests of customers, after receiving the goods, customers are asked to have the installation master of the agent unpack them. Please do not unpack or remove any packaging by yourself. If the customer has to unbox or remove the packaging by himself, please take a video of the unboxing process and the condition of the TV when unboxing to ensure that the product appearance is intact. Otherwise, if the product is found to be damaged or declared damaged after unpacking, you will not be able to obtain a return or exchange or any compensation.

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Installation & Delivery Price list

Tags: Sony, XR-48A90K, 48", A90K Series, BRAVIA XR MASTER Series, OLED, 4K Ultra HD, HDR Smart TV

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