Included deilivery fee Not include installation
Authorized Good
Sony XR-48A90K 48" A90K Series BRAVIA XR MASTER Series OLED 4K Ultra HD HDR Smart TV

Sony XR-48A90K 48" A90K Series BRAVIA XR MASTER Series OLED 4K Ultra HD HDR Smart TV

(4.17) 6 reviews 100+ sold Gift Points $40

    FPS/Bank Transfer/Cash
  • $14,990
  • HK$7,943

Discounted price for other payments HK$8,189

Extend Product Warranty Best Value

Extends your appliance warranty for additional years after the original warranty period ends. Includes free on-site inspection, repair, and one-for-one replacement services. Learn More

+1 year(s)
$761
+2 year(s)
$1,223
+3 year(s)
$1,772
No Extended Warranty

In order to protect the rights and interests of customers, after receiving the goods, customers are asked to have the installation master of the agent unpack them. Please do not unpack or remove any packaging by yourself. If the customer has to unbox or remove the packaging by himself, please take a video of the unboxing process and the condition of the TV when unboxing to ensure that the product appearance is intact. Otherwise, if the product is found to be damaged or declared damaged after unpacking, you will not be able to obtain a return or exchange or any compensation.

Country Of Origin Malaysia Size 1069 x 624 x 59 mm Warranty Period 3 year Energy Label Grade 3 EMSD Info

The Sony XR-48A90K 48" A90K Series BRAVIA XR MASTER Series Smart TV combines the Cognitive Processor XR™ with OLED technology to deliver 4K Ultra HD imagery with pure blacks, peak brightness, and immersive sound technology.

Main Features

  • Cognitive Processor XR™: Processes content in a way that mimics human vision and hearing for a lifelike experience.
  • XR OLED Contrast Pro: Precisely controls light to deliver pure blacks and brilliant highlights for enhanced depth.
  • Acoustic Surface Audio+™: Sound comes directly from the screen and follows the action, featuring a built-in subwoofer for deeper bass.
  • Google TV Smart Platform: Consolidates over 700,000 movies and shows with personalized recommendations.
  • HDMI 2.1 Gaming Features: Supports 4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM).

Exceptional Picture and Audio Technology

  • XR Triluminos Pro: Accesses over a billion colors to reproduce the subtle differences seen in the real world.
  • XR 4K Upscaling: Upscales content to near-4K resolution, restoring lost textures and detail.
  • Dolby Vision and Creator Calibrated Mode: Automatically optimizes settings to reflect the creator's intent.
  • 3D Surround Upscaling: Upscales audio to surround sound without extra speakers, compatible with Dolby Atmos.
  • Voice Zoom 2: Enhances dialogue clarity without having to increase the overall volume.

Smart Living and Connectivity

  • Hands-free Voice Search: Find your favorite content using voice commands without a remote.
  • Chromecast and Apple AirPlay: Effortlessly cast content from your mobile devices to the large screen.
  • Ambient Optimization: Automatically adjusts picture brightness and sound according to room conditions.
  • BRAVIA CAM Compatible: Supports gesture control and auto-optimization based on viewing position (accessory sold separately).

Energy Label Information

  • Energy Label Grade: 3
  • Annual Energy Consumption (kWh): 108
  • Diagonal Screen Size (cm): 121
  • Energy Efficiency Index: 0.26

Specifications

  • Model: XR-48A90K
  • Screen Size: 48 inch (120.7 cm)
  • Resolution: 3840 x 2160 (4K Ultra HD)
  • Panel Refresh Rate: 100Hz
  • Picture Processor: Cognitive Processor XR™
  • Operating System: Android TV / Google TV
  • HDMI Inputs: 4 (HDMI 3/4 support 4K120/VRR/ALLM)
  • USB Ports: 2
  • Dimensions (without stand): Approx. 1069 x 624 x 59 mm
  • Weight (without stand): Approx. 13.4 kg
  • Warranty: 3-year warranty
  • Place of Manufacture: Malaysia

Please note: An antenna is not included. To receive free broadcast channels, you will need to purchase an antenna separately and have it ready for installation.


The product information above is for reference only; everything is subject to the brand's official website.

Sony XR-48A90K 48" A90K Series BRAVIA XR MASTER Series OLED 4K Ultra HD HDR Smart TV Review

El*********n 16/01/2025

This SONY LED-TV has a beautiful angle and is very responsive, worth considering.

Ti*****n 23/01/2025

部份員工服務態度好好,推介SONY LED電視,日常使用方便。

Li********g 24/01/2025

價錢親民,買嚟日常睇吓劇最啱。

Kr*********g 04/02/2025

爛角度唔夠敏感,唔夠吸引。😕

An****i 09/02/2025

LED電視好啱裝修,睇片好過癮。

al****i 07/01/2025

good

Why us?

Why Choose BBE?

The trusted choice for more than 300,000 households in Hong Kong. We focus on exceptional quality, professional guidance, and a more peace-of-mind shopping experience.

Multiple Large Showrooms

Experience in person · Compare on the spot

Visit our flagship showrooms in Mong Kok, Causeway Bay, and Tuen Mun. Explore more than 1,000 European, American, and Japanese kitchen appliances, and get on-site recommendations from professional advisors for selection and installation.

Real Customer Service · Dedicated Follow-up

Order confirmation · Peace of mind follow-up

Each order is handled by a dedicated team who contacts and confirms details to ensure smooth delivery and installation. You can also reach real customer service via WhatsApp anytime.

1-to-1 Expert Consultation

Instant support · Professional answers

Get real-time professional support via WhatsApp. Whether you need help comparing appliance specifications, checking dimensions, or answering installation questions, our expert team will respond promptly.

100% Official Stock

No parallel imports · Clear warranty coverage

All appliances are official products from the Hong Kong总代理. Enjoy at least one-year manufacturer warranty and a 7-day replacement guarantee for faulty items, for added peace of mind after purchase.

Award-Winning

Recognized by brands · Valued service

Our service quality is recognized by the industry and top brands. We have received the TGC Sales Gold Award from the Gas Company and Daikin’s Diamond-level “Daikin Star” honor, along with multiple partner awards and distributor recognitions.

Safe Shopping · Professional Installation

One-stop service · More peace of mind

Our website uses SSL encryption, supports multiple electronic payment methods, and provides a one-stop professional delivery and installation service, making the entire shopping process more convenient and reassuring.

Gift Points

×

Earn 40 points for buying this product, which can be used as $40 at your next purchase.

Know More