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SONY XR-50X90J 50" 4K Ultra HD Android TV
SONY XR-50X90J

SONY XR-50X90J 50" 4K Ultra HD Android TV

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  • HK$14,990
  • HK$14,540

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1 year(s)
$ 1,223
2 year(s)
$ 1,944
3 year(s)
$ 2,825
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The SONY XR-50X90J is a 50-inch 4K Ultra HD Full Array LED Smart TV, model XR-50X90J, designed to deliver a premium home entertainment experience. Powered by the revolutionary Cognitive Processor XR™, it intelligently processes visual and audio data to replicate human perception, resulting in stunning picture clarity, vibrant colors, and dynamic contrast. Featuring Google TV for seamless content discovery and a native 120Hz refresh rate for smooth motion, this television is ideal for both cinematic enjoyment and responsive gaming.

Key Features

  • Cognitive Processor XR™: Revolutionizes how you see and hear with next-generation processing that understands how humans see and hear.
  • Full Array LED with XR Contrast Booster 5: Precisely controlled backlighting for exceptional contrast, deep blacks, and brilliant highlights.
  • XR Triluminos Pro™: Experience a wider palette of colors with enhanced saturation and hue, bringing every scene to life.
  • 4K UHD Resolution: Enjoy incredible detail and clarity with 3840 x 2160 pixels.
  • Native 120Hz Panel & XR Motion Clarity: Ensures smooth, clear, and blur-free fast-moving scenes, perfect for sports and gaming (supports 4K/120fps).
  • Google TV: Consolidates your favorite streaming services and apps, offering personalized recommendations.
  • Dolby Vision® and Dolby Atmos®: Delivers cinematic visuals with breathtaking brightness, contrast, and color, coupled with immersive, multi-dimensional audio.
  • Acoustic Multi-Audio™: Sound-positioning tweeters deliver audio that matches the on-screen action for a truly immersive experience.
  • Voice Control: Integrated voice search functionality through the smart remote, compatible with Google Assistant and works with Alexa.
  • Apple AirPlay / HomeKit & Chromecast built-in: Seamlessly stream content from your Apple devices or other compatible devices.

Picture Quality

  • Display Type: LCD with Direct (Full Array LED) Backlight
  • Display Resolution: 3840 x 2160 pixels
  • Picture Processor: Cognitive Processor XR
  • HDR Compatibility: HDR10, HLG, Dolby Vision
  • Clarity Enhancement: Dual database processing, XR 4K Upscaling, XR Super Resolution
  • Colour Enhancement: Live Colour™ Technology, XR Smoothing, XR Triluminos Pro™
  • Contrast Enhancement: Dynamic Contrast Enhancer, XR Contrast Booster 5, XR HDR Remaster
  • Motion Enhancer: XR Motion Clarity, Auto mode (supports 4K/120fps input)
  • Netflix Calibrated Mode: Delivers studio-quality Netflix content as intended.

Sound Quality

  • Sound Position: Acoustic Multi-Audio™
  • Surround Sound: XR Surround, 3D Surround Upscaling
  • Acoustic Auto Calibration: Optimizes sound based on room environment.
  • Dolby Atmos®: Experience sound from above and all around you.

Smart TV & Connectivity

  • Operating System: Android TV™ with Google TV interface
  • On-board Storage: 16 GB
  • Voice Search: Yes
  • Works with: Alexa, Apple AirPlay / Apple HomeKit
  • Chromecast built-in: Yes
  • Wi-Fi Standard: Wi-Fi Certified 802.11a/b/g/n/ac
  • Ethernet Inputs: 1 (Side)
  • Bluetooth Profile Support: Version 4.2
  • Smart Remote: Included, with voice control.

Design & Dimensions

  • Design: Flush Surface design for a sleek, minimalist look.
  • Screen Size: 50 inches (49.5 inches measured diagonally)
  • Dimension of TV without Stand (W x H x D): Approx. 1119 x 649 x 70 mm
  • Dimension of TV with Stand (Standard Position) (W x H x D): Approx. 1119 x 715 x 286 mm
  • Stand Width (Standard Position): Approx. 665 mm
  • VESA® Hole Pitch (W x H): 200 x 200 mm
  • Weight of TV without Stand: Approx. 13.5 kg
  • Living Decor: Allows the TV to blend seamlessly into your living space, displaying art, personal photos, or ambient screen savers.
  • Light Sensor: Optimizes screen brightness to room conditions.

Additional Information

  • Energy Efficiency Grade: 4 (Hong Kong EELS)
  • Origin: Made in Japan

What's in the Box

  • AC Power Cord
  • Batteries
  • Operating Instructions
  • Quick Setup Guide
  • Table Top Stand
  • Voice Remote Control
  • Optional Accessory: Wallmount Bracket SU-WL450 (Terminal access limitation may apply)

Please note: An antenna is not included. To receive free broadcast channels, you will need to purchase an antenna separately and have it ready for installation.


The product information above is for reference only; everything is subject to the brand's official website.

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