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SONY KD-50X77L 50" 4K Ultra HD Google TV
SONY KD-50X77L

SONY KD-50X77L 50" 4K Ultra HD Google TV

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  • HK$6,590
  • HK$6,392

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1 year(s)
$ 621
2 year(s)
$ 987
3 year(s)
$ 1,417
No Extended Warranty

DISCON.

The Sony KD-50X77L is a 50-inch 4K Ultra HD Google TV, engineered to deliver a superior home entertainment experience. Featuring the advanced 4K HDR Processor X1™, this model provides exceptional picture clarity, vibrant colors, and dynamic contrast. Its integration with Google TV offers seamless access to a vast library of content, while the X-Balanced Speaker ensures clear, high-quality audio. Ideal for modern living spaces, the KD-50X77L combines cutting-edge technology with user-friendly functionality.

Key Features

  • Display: 50" (49.5" measured diagonally) 4K Ultra HD (3840 x 2160) LCD panel with Direct LED backlight.
  • Processor: 4K HDR Processor X1™ for enhanced picture quality.
  • HDR Compatibility: Supports HDR10 and HLG for vibrant contrast and color.
  • Clarity Enhancement: 4K X-Reality™ PRO upscales content to near-4K resolution.
  • Motion Technology: Motionflow™ XR 200 (Native 50Hz) for smooth, clear motion.
  • Smart TV Platform: Google TV with Android TV™ operating system.
  • Audio: X-Balanced Speaker with Dolby™ Audio for rich sound.
  • Voice Control: Hands-free Voice Search with built-in mic.
  • Connectivity: Wi-Fi Certified 802.11a/b/g/n/ac, Bluetooth® version 5.0, Ethernet.
  • Smart Home Integration: Works with Apple AirPlay and Apple HomeKit, Chromecast built-in.
  • Storage: 16GB On-board storage.
  • Ports: 3 x HDMI ports (including eARC/ARC support), 2 x USB ports.

Immersive Visuals

Experience breathtaking clarity and detail with the Sony KD-50X77L's 4K Ultra HD resolution. Powered by the 4K HDR Processor X1™, every scene is optimized for incredible realism. The 4K X-Reality™ PRO technology upscales standard content to near-4K quality, enhancing textures and details. With HDR (High Dynamic Range) compatibility, supporting HDR10 and HLG formats, viewers can enjoy a wider spectrum of colors and contrast, revealing more depth in both bright and dark scenes. Motionflow™ XR 200 ensures smooth and clear action sequences, making it ideal for sports and fast-paced movies.

Intelligent Smart TV Experience

Navigate a world of entertainment with ease thanks to Google TV built on Android TV™. The Sony KD-50X77L provides intuitive access to your favorite streaming services, apps from the Google Play Store, and live TV channels. The integrated Hands-free Voice Search, complete with a built-in microphone, allows for effortless content discovery and control using simple voice commands. Enjoy seamless integration with your smart home ecosystem through Apple AirPlay and Apple HomeKit, and easily cast content from your devices with Chromecast built-in.

Superior Audio Performance

The KD-50X77L features Sony's innovative X-Balanced Speaker, designed to deliver clear, high-quality sound with a slim profile. Coupled with Dolby™ Audio processing, this television ensures that dialogues are crisp, music is rich, and sound effects are impactful, providing an immersive auditory experience that complements its stunning visuals.

Seamless Connectivity

Equipped with Wi-Fi Certified 802.11a/b/g/n/ac and Bluetooth® version 5.0, the KD-50X77L offers versatile wireless connectivity options. It includes multiple HDMI ports (including eARC/ARC support for enhanced audio return) and USB ports for connecting external devices such as soundbars, gaming consoles, and storage drives. An Ethernet input is also provided for a stable wired network connection.

Design & Dimensions

The Sony KD-50X77L boasts a sleek and minimalist design that seamlessly blends into any living space. Its compact dimensions for a 50-inch display make it a versatile choice for various room sizes. For flexible installation, it supports VESA® mounting with a 200 x 200 mm hole pitch.

  • Screen Size (Diagonal): 50" (49.5")
  • Dimensions without Stand (W x H x D): Approx. 1126 x 653 x 70 mm
  • Dimensions with Stand (W x H x D): Approx. 1126 x 718 x 267 mm
  • Stand Width (Standard Position): Approx. 715 mm
  • Weight without Stand: Approx. 12.1 kg
  • Weight with Stand: Approx. 12.3 kg

In The Box

  • AC Power Cord
  • Batteries
  • Operating Instructions
  • Quick Setup Guide
  • Table Top Stand
  • Voice Remote Control

Additional Information:

  • Energy Efficiency Grade: 3
  • Manufacturing Origin: Made in Vietnam
  • Warranty: 3 years warranty
  • Optional Accessory: Wallmount Bracket SU-WL450 (Terminal access limitation)

Please note: An antenna is not included. To receive free broadcast channels, you will need to purchase an antenna separately and have it ready for installation.


The product information above is for reference only; everything is subject to the brand's official website.

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