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SONY K-50S31H 50" 4K Ultra HD BRAVIA SMART TV

SONY K-50S31H 50" 4K Ultra HD BRAVIA SMART TV

(3.8) 5 reviews 100+ sold Gift Points $21

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  • $7,700
  • HK$4,257

Discounted price for other payments HK$4,389

Extend Product Warranty Best Value

Extends your appliance warranty for additional years after the original warranty period ends. Includes free on-site inspection, repair, and one-for-one replacement services. Learn More

+1 year(s)
$460
+2 year(s)
$740
+3 year(s)
$1,062
No Extended Warranty

In order to protect the rights and interests of customers, after receiving the goods, customers are asked to have the installation master of the agent unpack them. Please do not unpack or remove any packaging by yourself. If the customer has to unbox or remove the packaging by himself, please take a video of the unboxing process and the condition of the TV when unboxing to ensure that the product appearance is intact. Otherwise, if the product is found to be damaged or declared damaged after unpacking, you will not be able to obtain a return or exchange or any compensation.

Country Of Origin Malaysia Size 1119 x 714 x 267 毫米 Warranty Period 3 year Energy Label Grade 3 EMSD Info

The Sony K-50S31H 50" 4K Ultra HD BRAVIA Smart TV features the powerful 4K HDR Processor X1™ and Google TV™ system, combined with TRILUMINOS PRO™ technology to deliver a rich, detailed, and lifelike 4K viewing experience.

Key Features

  • 4K HDR Processor X1™: Analyzes and enhances image details in real-time, reducing noise for lifelike visuals.
  • TRILUMINOS PRO™: Expands the color gamut to reproduce over a billion real colors, making images more natural and vivid.
  • 4K X-Reality™ PRO: Upscales lower-resolution content to near-4K clarity.
  • Motionflow™ XR: Inserts extra frames in high-speed scenes to ensure smooth, blur-free visuals for sports and action movies.
  • X-Balanced Speaker™: A uniquely shaped speaker designed for slim cabinets, delivering clear and powerful sound.
  • Dolby Atmos®: Supports surround sound fields for a cinema-grade immersive audio experience.
  • Google TV™: Integrates over 700,000 movies and shows with personalized recommendations and voice search functions.
  • Smart Connectivity: Supports Chromecast built-in™, Apple AirPlay, and Apple HomeKit for easy content casting and smart home integration.

Gaming Optimization

  • Auto Low Latency Mode (ALLM): Automatically switches to low latency mode when a console is connected for faster response.
  • Auto HDR Tone Mapping: Optimizes HDR performance during PS5™ initial setup to capture all details in light and shadow.
  • Auto Genre Picture Mode: Automatically detects the usage scenario and switches flexibly between gaming and movie modes.

Energy Label Information

  • Energy Label Grade: 3
  • Place Of Manufacture: Malaysia
  • Annual Energy Consumption (kWh): 110
  • Diagonal Screen Size: 126 cm
  • Energy Efficiency Index: 0.24

Product Specifications

Display and Image

  • Size: 50"
  • Resolution: 3840 x 2160 (4K Ultra HD)
  • Backlight Type: Direct LED
  • Panel Refresh Rate: 50Hz
  • HDR Compatibility: HDR10, HLG, Dolby Vision
  • Image Processing: Live Colour™ Technology, Motionflow™ XR 400

Audio and Software

  • Audio Output: 10W + 10W
  • Speaker Type: Bass Reflex Speaker, X-Balanced Speaker™
  • Audio Support: Dolby™ Audio, Dolby™ Atmos
  • Operating System: Google TV™
  • Internal Storage: 16GB

Connectivity and Dimensions

  • Wi-Fi Standard: Wi-Fi 6 (802.11a/b/g/n/ac/ax)
  • Bluetooth Version: 5.3
  • HDMI Inputs: 4 sets (supports eARC/ARC, ALLM)
  • USB Ports: 2
  • Dimensions (with stand): Approx. 1119 x 714 x 267 mm
  • Weight (with stand): Approx. 12.2 kg
  • VESA® Hole Pitch: 200 x 200 mm
  • Warranty: 3 Years

Please note: An antenna is not included. To receive free broadcast channels, you will need to purchase an antenna separately and have it ready for installation.


The product information above is for reference only; everything is subject to the brand's official website.

SONY K-50S31H 50" 4K Ultra HD BRAVIA SMART TV Review

Be*****g 07/11/2024

This LED TV is very beautiful, and the price is also very affordable. A must-have for home decoration!

Ke*****k 01/02/2025

睇緊SONY LED-TV,好明亮好清晰㗎!唔貴又好睇呀!好適合日常睇戲。👍

Sa****o 16/03/2025

呢個SONY LED-TV好簡約啊,唔踏襪仲得!价格敏感啲令我哋更加鐘意!

Je******u 17/01/2025

哎呀,SONY LED-TV好正啊,好適合放喺客廳!好靚好靚!😊

Ed*****o 31/12/2024

揀K-50S31H真係冇錯,好夠性價比添!唔使擔心突然壞咗。

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