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SONY FW-98BZ53L 98" 4K HDR Professional Display

SONY FW-98BZ53L 98" 4K HDR Professional Display

12 30+ sold Gift Points $699

Extend Product Warranty Best Value

Extends your appliance warranty for additional years after the original warranty period ends. Includes free on-site inspection, repair, and one-for-one replacement services. Learn More

+1 year(s)
$14,100
+2 year(s)
$22,472
+3 year(s)
$32,349
No Extended Warranty

In order to protect the rights and interests of customers, after receiving the goods, customers are asked to have the installation master of the agent unpack them. Please do not unpack or remove any packaging by yourself. If the customer has to unbox or remove the packaging by himself, please take a video of the unboxing process and the condition of the TV when unboxing to ensure that the product appearance is intact. Otherwise, if the product is found to be damaged or declared damaged after unpacking, you will not be able to obtain a return or exchange or any compensation.

Size 2199 x 1255 x 85 mm Warranty Period 3 year

The SONY FW-98BZ53L is a flagship 98-inch 4K Ultra HD HDR Professional Display featuring Deep Black Non-Glare Coating and the Cognitive Processor XR, delivering spectacular 780 nit brightness for professional environments.

Exceptional Imaging Technology

  • Cognitive Processor XR: Realises absolute image quality with advanced 4K HDR processing for breathtaking visuals.
  • Deep Black Non-Glare Coating: Combines anti-glare and low-reflection technologies to ensure clarity and contrast even in light-flooded retail spaces.
  • Brightness and Contrast: Features 780 nit screen brightness, with Full Array Local Dimming boosting peak brightness to 1500 nits.
  • Full Array LED: Provides superior contrast compared to conventional edge LED screens while remaining more energy efficient.

Professional Design and Operation

  • 24/7 Operation: Engineered for reliable round-the-clock performance in retail and corporate settings.
  • One-Step Setting: Presets tuned for meeting rooms, vivid signage, natural signage, and graphics allow for instant configuration.
  • Ample Storage: Equipped with 32GB of on-board memory to store more apps and digital content.
  • Flexible Installation: Designed from the ground up for quicker, easier, and more flexible installation in professional environments.

Connectivity and Smart Features

  • Android TV OS: Supports HTML5 platforms and a wide range of professional applications.
  • Wireless Sharing: Features built-in Chromecast and Apple AirPlay for seamless content sharing from mobile devices.
  • Professional Control: Supports IP Control, RS-232C, and HDMI-CEC for efficient system integration.
  • HDMI Auto Wake-Up: Simplifies operation by automatically powering on with a connected signal.

Technical Specifications

  • Display Resolution: 3840 x 2160 (4K UHD)
  • Panel Type: VA panel with 178 degree viewing angle
  • Contrast Ratio: 5000:1 (Dynamic contrast 700,000:1)
  • HDR Compatibility: HDR10, HLG, Dolby Vision
  • Colour Gamut: DCI-P3 95%
  • VESA Hole Pitch: 600 x 400 mm
  • Dimensions (without stand): 2199 x 1255 x 85 mm
  • Weight (without stand): 67.2 kg

Please note: An antenna is not included. To receive free broadcast channels, you will need to purchase an antenna separately and have it ready for installation.


The product information above is for reference only; everything is subject to the brand's official website.

SONY FW-98BZ53L 98" 4K HDR Professional Display Review

K. L. Yu 20/05/2026

The viewing angle is wide enough for our large conference room. Everyone can see the slides clearly from the side. Packaging was very secure.

Ah**k 14/05/2026

85吋真係好大,色準好靚。雖然係商用機但攞嚟睇戲都一流。CP值高過買家用版 High-end TV. ✨

Ra*******m 17/05/2026

Delivery was fast. Massive screen and stunning 4K resolution for our lobby. Great service from BBE. 👍

Mrs. Cheng 02/06/2026

Good product, but the delivery took a bit longer than expected. The picture quality is great though.

Gary 13/05/2026

Fast delivery and helpful customer service. The display is very bright and clear.

Li****e 21/05/2026

買俾公司用, 啲色好準👍

Pa********g 04/06/2026

安裝部同事好好人

Mi*******m 21/05/2026

Good for presentations

Sa****k 20/05/2026

Clear picture quality

Da******g 29/05/2026

Resolution is great.

Ki******g 26/05/2026

4K HDR 睇片一流

Al***g 21/05/2026

Delivery was fast.

Why us?

Why Choose BBE?

The trusted choice for more than 300,000 households in Hong Kong. We focus on exceptional quality, professional guidance, and a more peace-of-mind shopping experience.

Multiple Large Showrooms

Experience in person · Compare on the spot

Visit our flagship showrooms in Mong Kok, Causeway Bay, and Tuen Mun. Explore more than 1,000 European, American, and Japanese kitchen appliances, and get on-site recommendations from professional advisors for selection and installation.

Real Customer Service · Dedicated Follow-up

Order confirmation · Peace of mind follow-up

Each order is handled by a dedicated team who contacts and confirms details to ensure smooth delivery and installation. You can also reach real customer service via WhatsApp anytime.

1-to-1 Expert Consultation

Instant support · Professional answers

Get real-time professional support via WhatsApp. Whether you need help comparing appliance specifications, checking dimensions, or answering installation questions, our expert team will respond promptly.

100% Official Stock

No parallel imports · Clear warranty coverage

All appliances are official products from the Hong Kong总代理. Enjoy at least one-year manufacturer warranty and a 7-day replacement guarantee for faulty items, for added peace of mind after purchase.

Award-Winning

Recognized by brands · Valued service

Our service quality is recognized by the industry and top brands. We have received the TGC Sales Gold Award from the Gas Company and Daikin’s Diamond-level “Daikin Star” honor, along with multiple partner awards and distributor recognitions.

Safe Shopping · Professional Installation

One-stop service · More peace of mind

Our website uses SSL encryption, supports multiple electronic payment methods, and provides a one-stop professional delivery and installation service, making the entire shopping process more convenient and reassuring.

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