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SAMSUNG QA77S90HAJXZK 77-inch 4K Smart TV

SAMSUNG QA77S90HAJXZK 77-inch 4K Smart TV

16 30+ sold Gift Points $261

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  • $54,980
  • HK$50,664

Discounted price for other payments HK$52,231

Extend Product Warranty Best Value

Extends your appliance warranty for additional years after the original warranty period ends. Includes free on-site inspection, repair, and one-for-one replacement services. Learn More

+1 year(s)
$6,043
+2 year(s)
$9,631
+3 year(s)
$13,864
No Extended Warranty

Country Of Origin Vietnam Size 1718.5 x 1058.6 x 359 mm Warranty Period 3 year Energy Label Grade 2

The SAMSUNG QA77S90HAJXZK is a 77-inch 4K OLED Smart TV featuring the advanced NQ4 AI Gen3 Processor and OLED HDR+ technology, combined with a matte anti-reflection screen for ultimate pure blacks and Pantone-validated colors.

Key Features and Highlights

  • NQ4 AI Gen3 Processor: Equipped with 128 AI neural networks to intelligently upscale picture and sound to near-4K resolution.
  • OLED HDR+: Analyzes every frame to significantly enhance brightness and contrast, making even the finest details visible.
  • Matte Anti-Reflection Technology: Combines VDE-certified true blacks with an anti-glare coating to maintain vivid imagery in various lighting conditions.
  • Vision AI Assistant: Uses multiple AI agents to provide personalized video and image responses, serving as a smart home hub.
  • LaserSlim Design: Features an ultra-thin body and 4-side bezel-less design that blends perfectly into modern interiors.
  • SolarCell Remote: Equipped with a solar panel that charges via sunlight or indoor light, reducing environmental waste from disposable batteries.

Superior Audio Technology

  • Dolby Atmos: Creates a powerful, immersive surround sound field for a cinematic listening experience.
  • Object Tracking Sound Lite (OTS Lite): Sound follows the movement of objects on the screen for enhanced spatial realism.
  • Q-Symphony: Syncs TV speakers with compatible soundbars to work simultaneously for a richer surround sound effect.
  • Active Voice Amplifier Pro: Automatically adjusts sound and enhances dialogue clarity for optimized audio performance.

Ultimate Gaming Experience

  • Ultimate Gaming Pack: Supports a 165Hz refresh rate, AMD FreeSync Premium Pro, and NVIDIA G-Sync for smooth, tear-free visuals.
  • AI Gaming Optimization: Includes AI Gaming Optimizer and Auto Game Mode (ALLM) to boost competitive gaming performance.

Technical Specifications

  • Screen Size: 77"
  • Resolution: 3840 x 2160
  • Dimensions with Stand (WxHxD): 1718.5 x 1058.6 x 359 mm
  • Dimensions without Stand (WxHxD): 1718.5 x 987.6 x 44.9 mm
  • Picture Engine: NQ4 AI Gen3 Processor
  • Refresh Rate: 165Hz (VRR Support)
  • Sound Output: 40W (2.1ch speakers)
  • Connectivity: 4 x HDMI (supports 4K 165Hz), 2 x USB-A, Wi-Fi 6E, Bluetooth 5.3
  • Operating System: Tizen™ Smart TV
  • Energy Label Grade: Grade 2
  • Annual Energy Consumption: 167 kWh

Please note: An antenna is not included. To receive free broadcast channels, you will need to purchase an antenna separately and have it ready for installation.


The product information above is for reference only; everything is subject to the brand's official website.

SAMSUNG QA77S90HAJXZK 77-inch 4K Smart TV Review

Er****e 14/10/2025

Super fast delivery and the installation team was highly professional. The 83-inch OLED screen is absolutely stunning. The true blacks and vibrant colors make my living room feel like a real cinema. Highly recommend BBE!

Ad*******w 22/08/2025

The LaserSlim design is incredibly sleek. CS was helpful in scheduling the wall-mount installation. SolarCell remote is very eco-friendly. Only downside is the price, but you get what you pay for.

T. C. Wong 20/12/2025

BBE送貨好快,尋日買今日送。部機165Hz打機好順暢!個防反光screen好正,下晝打機都唔會反光,黑位好深,體驗極正!👍

Mr. Cheung 18/02/2026

BBE客服好有禮貌,答問題好詳細。部電視個AI upscaling好勁,睇舊片都好清。個智能系統好user-friendly,正!😊

Ah**n 30/11/2025

電視質素OK,但83吋對香港客廳真係太大,送貨有啲麻煩。

Ke******n 12/03/2026

部83吋電視好震撼,Dolby Atmos音效真係有驚喜,正!

Mi****e 05/01/2026

Super slim design and extremely fast delivery. Highly recommended!

K. Y. Lam 02/04/2026

Excellent picture quality and very smooth UI. Very satisfied.

Fi********g 18/03/2025

Gaming experience is amazing.

Si*********g 17/03/2025

送貨嘅師傅好有禮貌

Ka******m 19/03/2025

個OLED HDR+ 真係唔同

Al******k 20/03/2025

Very slim design love it.

Ch******n 22/03/2025

Sound quality is decent.

Wi*****n 15/03/2025

畫質真係靚到暈..

To***o 21/03/2025

個AI 功能幾好用

Why us?

Why Choose BBE?

The trusted choice for more than 300,000 households in Hong Kong. We focus on exceptional quality, professional guidance, and a more peace-of-mind shopping experience.

Multiple Large Showrooms

Experience in person · Compare on the spot

Visit our flagship showrooms in Mong Kok, Causeway Bay, and Tuen Mun. Explore more than 1,000 European, American, and Japanese kitchen appliances, and get on-site recommendations from professional advisors for selection and installation.

Real Customer Service · Dedicated Follow-up

Order confirmation · Peace of mind follow-up

Each order is handled by a dedicated team who contacts and confirms details to ensure smooth delivery and installation. You can also reach real customer service via WhatsApp or phone call.

1-to-1 Expert Consultation

Instant support · Professional answers

Get real-time professional support via WhatsApp. Whether you need help comparing appliance specifications, checking dimensions, or answering installation questions, our expert team will respond promptly.

100% Official Stock

No parallel imports · Clear warranty coverage

All appliances are official products from the Hong Kong总代理. Enjoy at least one-year manufacturer warranty and a 7-day replacement guarantee for faulty items, for added peace of mind after purchase.

Award-Winning

Recognized by brands · Valued service

Our service quality is recognized by the industry and top brands. We have received the TGC Sales Gold Award from the Gas Company and Daikin’s Diamond-level “Daikin Star” honor, along with multiple partner awards and distributor recognitions.

Safe Shopping · Professional Installation

One-stop service · More peace of mind

Our website uses SSL encryption, supports multiple electronic payment methods, and provides a one-stop professional delivery and installation service, making the entire shopping process more convenient and reassuring.

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