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Sony K-55XR50 55-inch BRAVIA 5 Mini LED 4K HDR Google Smart TV

Sony K-55XR50 55-inch BRAVIA 5 Mini LED 4K HDR Google Smart TV

(4.69) 16 reviews 30+ sold Gift Points $36

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  • $11,980
  • HK$7,070

Discounted price for other payments HK$7,289

Extend Product Warranty Best Value

Extends your appliance warranty for additional years after the original warranty period ends. Includes free on-site inspection, repair, and one-for-one replacement services. Learn More

+1 year(s)
$621
+2 year(s)
$987
+3 year(s)
$1,417
No Extended Warranty

Country Of Origin Malaysia Energy Label Grade 4 EMSD Info

The Sony K-55XR50 55-inch BRAVIA 5 Smart TV combines advanced Mini LED technology with the XR Processor™, delivering ultimate contrast and over a billion vibrant colors for a cinematic 4K HDR viewing and professional gaming experience.

Cinematic Visual and Audio Technology

  • XR Processor™: Works with XR Backlight Master Drive to precisely control thousands of Mini LEDs, providing deep blacks and dazzling brightness.
  • XR Triluminos Pro™: Reproduces over a billion colors, making every detail on the screen look natural and lifelike.
  • XR Motion Clarity™: Ensures clarity and smoothness in fast-moving scenes by reducing motion blur.
  • Immersive Sound: Features Acoustic Multi-Audio™ and X-Balanced Speaker™ for perfect sound-to-picture synchronization as if sound comes from the center of the screen.
  • Professional Standards: Supports Dolby Vision® and Dolby Atmos®, and is compatible with BRAVIA Theatre products for 360 Spatial Sound Mapping.

Smart Life and Gaming Features

  • Google TV™ Platform: Integrates various streaming apps with access to over 400,000 movies and shows, featuring personalized recommendations.
  • Optimized for PlayStation®5: Includes Auto HDR Tone Mapping and Auto Genre Picture Mode to enhance PS5® visual performance.
  • Next-Gen Connectivity: HDMI 2.1 supports 4K 120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) for fluid gameplay.
  • Game Menu 2: Centralized management of game settings and support for YouTube Multi-View while playing.

Design and Sustainability

  • Minimalist Design: Features a seamless edge and smooth surface that integrates easily into any home environment.
  • 2-Way Flexible Stand: Offers a standard position or a raised position to accommodate a soundbar.
  • Eco-Friendly: Built with recycled plastics and equipped with Eco Dashboard 2 to optimize energy consumption.

Key Technical Specifications

  • Display Resolution: 4K Ultra HD (3840 x 2160)
  • Backlight Technology: Mini LED Direct Full Array Local Dimming
  • Panel Refresh Rate: 120Hz
  • Audio Output: 40W (10W + 10W + 10W + 10W)
  • Connectivity: 4x HDMI (2x support 4K120/VRR/ALLM), 2x USB, Wi-Fi 6E, Bluetooth 5.3
  • Storage: 32GB

Energy Label Information

  • Energy Label Grade: 4
  • Place Of Manufacture: Malaysia
  • Annual Energy Consumption (kWh): 151
  • Diagonal Screen Size (cm): 139
  • Energy Efficiency Index: 0.27


The product information above is for reference only; everything is subject to the brand's official website.

Sony K-55XR50 55-inch BRAVIA 5 Mini LED 4K HDR Google Smart TV Review

R. C. Chan 17/02/2026

Excellent customer service from BBE. They answered all my questions about the HDMI 2.1 ports. The Google TV interface is very user-friendly and snappy. Sound quality is surprisingly good for built-in speakers. Very satisfied with this purchase! ✨

Ja*****u 19/02/2026

The delivery was super fast, arrived the next day! This Sony TV is perfect for my PS5. The 4K 120Hz and VRR make gaming so smooth. The colors are really vivid thanks to the Mini LED. Best upgrade for my room. Highly recommend!

K. Y. Leung 03/01/2026

BBE 啲 CS 真係唔錯,落單前問咗好多關於 360 Spatial Sound 嘅嘢都耐心解答。電視一體成型個 design 好 high-end,配埋 soundbar 簡直係一流享受。雖然貴少少但係質素真係冇得輸。

Mr. Ho 22/02/2026

The Mini LED contrast is great, but the stand is a bit wide for my cabinet. Setup took longer than expected. Delivery was on time though. Overall a solid 4 stars, the XR Processor really makes a difference in image clarity.

Mi*****g 11/02/2026

送貨師傅好有禮貌,包裝得好實淨。個Mini LED畫面真係好靚,啲黑位好深,值得買!👍

Ga***a 21/02/2026

Fast delivery and great price. The picture quality is amazing for a 55 inch TV. Very happy.

Ti*******e 14/02/2026

Great TV, very bright and clear. The delivery was professionally handled. Recommended!

Ah**t 23/02/2026

個邊框好幼,擺喺客廳好睇。Google TV 好方便,老婆都識用。😊

Am****n 25/12/2025

畫質真係靚,個 XR Processor 好勁👍

Ja******i 07/01/2026

Google TV interface is user-friendly.

So*******k 26/12/2025

Looks sleek, fits well with my setup.

Mi******g 01/03/2026

Sound quality is surprisingly good.

Wi*******g 13/12/2025

顏色好鮮艷,睇戲好正

Da*****e 19/12/2025

Gaming mode is smooth, no lag.

Fi*****m 01/02/2026

送貨都幾快,安裝方便

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