Included deilivery fee & free-stand installation
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TOSHIBA 50M550LK 50" 4K QLED Android TV

TOSHIBA 50M550LK 50" 4K QLED Android TV

(4.4) 5 reviews 200+ purchased

Discontinued. Ask us about the latest replacement models to secure your full warranty coverage
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  • HK$5,990
  • HK$3,579

Discounted price for other paymentsHK$3,690

Extend Product Warranty

Extends your appliance warranty for additional years after the original warranty period ends. Includes free on-site inspection, repair, and one-for-one replacement services. Learn More

1 year(s)
$ 311
2 year(s)
$ 516
3 year(s)
$ 743
No Extended Warranty

The TOSHIBA 50M550LK is a 50-inch 4K Ultra HD Smart TV that combines stunning visuals with intelligent features. Equipped with Quantum Dot (QLED) technology and a 3840 x 2160 resolution panel, it delivers exceptionally vibrant colours and sharp details. Powered by the REGZA Engine 4K Pro, this TV optimizes every scene for incredible clarity. Its Android TV platform provides seamless access to a world of entertainment, making it a versatile centerpiece for any modern home.

Stunning 4K Visuals with Quantum Dot Technology

Experience a new level of realism with QLED technology, which produces a wider colour gamut for more lifelike and nuanced images. The Full Array Local Dimming (FALD) technology enhances contrast by precisely controlling the backlight, creating deeper blacks and brighter highlights. With support for Dolby Vision and HDR10+, the 50M550LK ensures you see every detail exactly as the creators intended, from the darkest shadows to the brightest scenes.

Immersive Audio and Smart Control

Complementing the breathtaking visuals is an immersive sound system featuring Dolby Atmos. This technology creates a multi-dimensional soundscape that places you right in the middle of the action. The TV is also equipped with far-field voice control, allowing you to use Google Assistant hands-free to search for content, control smart home devices, and get answers to your questions.

A World of Entertainment with Android TV

Running on the official Android TV 11 operating system, the 50M550LK offers a user-friendly and customizable experience. Access thousands of apps, games, and streaming services like Netflix, YouTube, and Disney+ directly from the Google Play Store. With built-in Chromecast and AirPlay support, you can effortlessly cast movies, shows, and photos from your smartphone, tablet, or laptop to the big screen.

Key Features

  • Quantum Dot (QLED) Display: Delivers over a billion shades of colour for exceptional vibrancy and accuracy.
  • REGZA Engine 4K Pro: Toshiba's advanced processing engine for ultimate picture quality enhancement.
  • Full Array Local Dimming: Provides superior contrast with deep blacks and brilliant highlights.
  • Dolby Vision & Dolby Atmos: A powerful combination for a truly cinematic audio-visual experience.
  • Android TV 11: Enjoy a vast library of content and apps with a simple, intuitive interface.
  • Far-Field Voice Control: Command your TV and smart home with just your voice, powered by Google Assistant.
  • Wireless Streaming: Includes built-in Chromecast and AirPlay for easy content sharing.

Product Specifications

  • Model: 50M550LK
  • Screen Size: 50 inches
  • Resolution: 4K Ultra HD (3840 x 2160)
  • Display Technology: QLED
  • Smart TV Platform: Android TV 11
  • HDR Support: Dolby Vision, HDR10+
  • Audio: Dolby Atmos
  • Connectivity: 3 x HDMI (incl. eARC), 2 x USB, Bluetooth, Wi-Fi
  • Energy Efficiency Label: Grade 4
  • Dimensions (with stand): 1117 x 680 x 226 mm (W x H x D)
  • Dimensions (without stand): 1117 x 646 x 74 mm (W x H x D)
  • Warranty: 3 Years Full Warranty (2 Years Panel)
  • Country of Origin: China
TOSHIBA M550LK Series 4K QLED TV feature highlights


The product information above is for reference only; everything is subject to the brand's official website.

TOSHIBA 50M550LK 50" 4K QLED Android TV Review

Ve********o 25/09/2024

Very beautiful, very outstanding. It must be included in my renovation plan. The price seems high, but worth it.

Iv****g 18/04/2024

好正啊!揀Toshiba真係冇錯。員工服務用心,好有耐性同細心解答我哋嘅問題。

Eu*****u 07/05/2024

真係好抵!唔洗每日都plug in唔同嘅線。成日重溫呢個片段真係好過癮。

Pe*****o 29/03/2024

好重,但好值得。唔易見有呢麼好嘅電視。員工服務好專業!😊

Ji*****g 18/09/2024

好易用,日常睇劇得心應手。咁靚嘅畫質,睇緊都有feel。

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