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SAMSUNG QA77S90HAJXZK 77-inch 4K Smart TV 1 / 4

SAMSUNG QA77S90HAJXZK 77-inch 4K Smart TV

4.3 (16) 30+ sold Gift Points $224

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  • $43,523
  • $54,980
Credit Card · Alipay $44,869

Extend Product Warranty

Continue using your appliance with peace of mind after the manufacturer warranty period ends, including on-site inspection, repairs (including parts replacement), and replacement services. Learn More

+1 year(s)
$3,223
+2 year(s)
$5,136
+3 year(s)
$7,394
No Extended Warranty

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Spend $5,000 & save $50

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Citi Exclusive | $150 Instant Off

Get $150 off upon a single net transaction of $6,000. Use code [CITI150] online. (In-store & Online)

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Interest-Free 3 Installments | New users get $30 off $80 + $20 coupon

Interest-Free Installments

In-Store Only: Spend $2,000+ for 12-month 0% interest (HSBC/AE/BOC/DBS/Aeon)
Country Of Origin Vietnam Size 1718.5 x 1058.6 x 359 mm Warranty Period 3 year Energy Label Grade 2 EMSD Info

The SAMSUNG QA77S90HAJXZK is a 77-inch 4K OLED Smart TV featuring the advanced NQ4 AI Gen3 Processor and OLED HDR+ technology, combined with a matte anti-reflection screen for ultimate pure blacks and Pantone-validated colors.

Key Features and Highlights

  • NQ4 AI Gen3 Processor: Equipped with 128 AI neural networks to intelligently upscale picture and sound to near-4K resolution.
  • OLED HDR+: Analyzes every frame to significantly enhance brightness and contrast, making even the finest details visible.
  • Matte Anti-Reflection Technology: Combines VDE-certified true blacks with an anti-glare coating to maintain vivid imagery in various lighting conditions.
  • Vision AI Assistant: Uses multiple AI agents to provide personalized video and image responses, serving as a smart home hub.
  • LaserSlim Design: Features an ultra-thin body and 4-side bezel-less design that blends perfectly into modern interiors.
  • SolarCell Remote: Equipped with a solar panel that charges via sunlight or indoor light, reducing environmental waste from disposable batteries.

Superior Audio Technology

  • Dolby Atmos: Creates a powerful, immersive surround sound field for a cinematic listening experience.
  • Object Tracking Sound Lite (OTS Lite): Sound follows the movement of objects on the screen for enhanced spatial realism.
  • Q-Symphony: Syncs TV speakers with compatible soundbars to work simultaneously for a richer surround sound effect.
  • Active Voice Amplifier Pro: Automatically adjusts sound and enhances dialogue clarity for optimized audio performance.

Ultimate Gaming Experience

  • Ultimate Gaming Pack: Supports a 165Hz refresh rate, AMD FreeSync Premium Pro, and NVIDIA G-Sync for smooth, tear-free visuals.
  • AI Gaming Optimization: Includes AI Gaming Optimizer and Auto Game Mode (ALLM) to boost competitive gaming performance.

Technical Specifications

  • Screen Size: 77"
  • Resolution: 3840 x 2160
  • Dimensions with Stand (WxHxD): 1718.5 x 1058.6 x 359 mm
  • Dimensions without Stand (WxHxD): 1718.5 x 987.6 x 44.9 mm
  • Picture Engine: NQ4 AI Gen3 Processor
  • Refresh Rate: 165Hz (VRR Support)
  • Sound Output: 40W (2.1ch speakers)
  • Connectivity: 4 x HDMI (supports 4K 165Hz), 2 x USB-A, Wi-Fi 6E, Bluetooth 5.3
  • Operating System: Tizen™ Smart TV
  • Energy Label Grade: Grade 2
  • Annual Energy Consumption: 167 kWh
  • VESA: 400.0 x 300.0 mm


The product information above is for reference only; everything is subject to the brand's official website.

Customer reviews

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Overall rating

4.3/ 5

16 reviews

5 7
4 6
3 3
2 0
1 0

Showing 15 of 16 reviews

Er****e

Super fast delivery and the installation team was highly professional. The 83-inch OLED screen is absolutely stunning. The true blacks and vibrant colors make my living room feel like a real cinema. Highly recommend BBE!

Ad*******w

The LaserSlim design is incredibly sleek. CS was helpful in scheduling the wall-mount installation. SolarCell remote is very eco-friendly. Only downside is the price, but you get what you pay for.

T. C. Wong

BBE送貨好快,尋日買今日送。部機165Hz打機好順暢!個防反光screen好正,下晝打機都唔會反光,黑位好深,體驗極正!👍

Mr. Cheung

BBE客服好有禮貌,答問題好詳細。部電視個AI upscaling好勁,睇舊片都好清。個智能系統好user-friendly,正!😊

Ah**n

電視質素OK,但83吋對香港客廳真係太大,送貨有啲麻煩。

Ke******n

部83吋電視好震撼,Dolby Atmos音效真係有驚喜,正!

Mi****e

Super slim design and extremely fast delivery. Highly recommended!

K. Y. Lam

Excellent picture quality and very smooth UI. Very satisfied.

Fi********g

Gaming experience is amazing.

Si*********g

送貨嘅師傅好有禮貌

Al******k

Very slim design love it.

Ka******m

個OLED HDR+ 真係唔同

Ch******n

Sound quality is decent.

Wi*****n

畫質真係靚到暈..

To***o

個AI 功能幾好用

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Why us?

Why Choose BBE?

The trusted choice for more than 300,000 households in Hong Kong. We focus on exceptional quality, professional guidance, and a more peace-of-mind shopping experience.

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Visit our flagship showrooms in Mong Kok, Causeway Bay, and Tuen Mun. Explore more than 1,000 European, American, and Japanese kitchen appliances, and get on-site recommendations from professional advisors for selection and installation.

Mong KokCauseway BayTuen Mun

100% Official StockNo parallel imports · Clear warranty coverage

All appliances are official products from the Hong Kong authorised distributors. Enjoy at least one-year manufacturer warranty and a 7-day replacement guarantee for faulty items, for added peace of mind after purchase.

Real Customer Service · Dedicated Follow-upOrder confirmation · Peace of mind follow-up

Each order is handled by a dedicated team who contacts and confirms details to ensure smooth delivery and installation. You can also reach real customer service via WhatsApp or phone call.

1-to-1 Expert ConsultationInstant support · Professional answers

Get real-time professional support via WhatsApp. Whether you need help comparing appliance specifications, checking dimensions, or answering installation questions, our expert team will respond promptly.

Award-WinningRecognized by brands · Valued service

Our service quality is recognized by the industry and top brands. We have received the TGC Sales Gold Award from the Gas Company and Daikin’s Diamond-level “Daikin Star” honor, along with multiple partner awards and distributor recognitions.

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Our website uses SSL encryption, supports multiple electronic payment methods, and provides a one-stop professional delivery and installation service, making the entire shopping process more convenient and reassuring.

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