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The SONY K-55XR70 BRAVIA 7 is a 55-inch 4K Ultra HD Smart TV that delivers an exceptionally bright and high-contrast viewing experience. It features a Mini LED panel powered by the advanced XR Processor™ and XR Backlight Master Drive™, ensuring deep blacks and vibrant colours with minimal blooming. As a Google TV, it offers seamless access to a world of content, while its Acoustic Multi-Audio™ technology provides immersive, cinematic sound that perfectly matches the on-screen action.
Stunning Realism with Mini LED and XR Processing
Experience picture quality like never before. The BRAVIA 7's Mini LED display, controlled by the XR Backlight Master Drive™, precisely manages thousands of tiny, high-density LEDs for incredible brightness and contrast. This technology brings every scene to life with dazzling highlights and profoundly deep blacks.
- XR Processor™: Intelligently analyzes and enhances images to replicate human focus, delivering incredible realism.
- XR Triluminos Pro™: Unlocks a palette of over a billion colours, ensuring every shade is reproduced with subtle, real-world differences.
- XR Clear Image: Reduces noise and clarifies motion, resulting in a consistently sharp and clean picture.
- High Dynamic Range (HDR): Full support for HDR10, HLG, and Dolby Vision® brings out the best in movies, shows, and games.
Immersive Audio and Smart Integration
The sound comes directly from the screen with Acoustic Multi-Audio™, using sound-positioning tweeters to create a truly immersive experience. Combined with smart features, the K-55XR70 is the ultimate entertainment centerpiece.
- Acoustic Multi-Audio™: Sound-positioning tweeters ensure that audio precisely matches the visuals for a harmonious audiovisual experience.
- Dolby Atmos® & DTS:X® Support: Enjoy cinematic, multi-dimensional surround sound right in your living room.
- Voice Zoom 3™: Enhances dialogue clarity using AI, so you never miss a word.
- Google TV™: Organizes your favourite content from all your apps and subscriptions. Use the built-in microphone for easy voice search.
- Seamless Connectivity: Features Chromecast built-in™, Apple AirPlay, and Apple HomeKit for easy streaming from your devices.
Optimized for Gaming
Gain a competitive edge with features designed for the latest consoles. The K-55XR70 is "Perfect for PlayStation®5," offering auto-optimised picture settings for gaming and streaming.
- HDMI 2.1: Supports 4K at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) for smooth, responsive gameplay.
- Auto HDR Tone Mapping: Instantly optimises HDR settings during PS5® initial setup for detailed, high-contrast scenes.
- Auto Genre Picture Mode: The TV automatically switches to Game Mode for minimum input lag and back to Standard Mode for movies.
Key Specifications
- Display: 55-inch 4K Ultra HD (3840 x 2160) Mini LED (QLED)
- Picture Processor: XR Processor™
- Backlight Technology: Local Dimming with XR Backlight Master Drive™
- Refresh Rate: 120Hz Native Panel
- Sound: Acoustic Multi-Audio™, 40W Power Output (10W x4), Dolby Atmos®
- Smart Platform: Google TV™ with 32GB on-board storage
- Connectivity: 4x HDMI (including 2x HDMI 2.1 ports with 4K120/eARC/VRR/ALLM), 2x USB, Wi-Fi 6 (802.11ax), Bluetooth 5.3
- VESA Mount: 300 x 300 mm
- Dimensions (Without Stand): Approx. 1225 x 709 x 56 mm
- Dimensions (With Stand, Standard Position): Approx. 1225 x 733 x 345 mm
What's In The Box
- Table Top Stand
- Voice Remote Control
- Batteries
- AC Power Cord
- Operating Instructions
- Quick Setup Guide
Warranty: 3 years warranty
Origin: Made in Malaysia
Energy Efficiency: Grade 4
SONY K-55XR70 55" 4K Ultra HD BRAVIA SMART TV Review
Brick-And-Mortar
Throughout the years, we have earned our solid reputation by insistence on providing the best quality products at the best deals. Over thousands of home and kitchen appliances are displayed in BBE's showrooms in Mong Kok, Causeway Bay and Tuen mun.
Best Price
We made nearly 30,000 real online deals in Hong Kong's top one price comparison shopping website "PRICE.COM.HK". We guarantee best price for customers and have been accredited as "5-Star Merchant" in the home and kitchen electrical appliances category.
Safety Purchase
We value our data security the most. Our Website has applied with SSL certificate，which makes it more secure than others。Despite from bank transfer, online customer can choose to pay by credit card via PayPal gateway.
Powerful Online Popularity
BBE has been honored the "Trustworthy Electrical Appliances Online Sales Award" for 3 consecutive years. Organized by "Discuss.com.hk Limited", winners of the award were selected by Hong Kong internet users under "one man, one vote" system.
Buy with confident
Products can enjoy at least 1 year factory warranty and 7 days damage product exchange guarantee. We also provide delivery & installation service, you can check our installation price list for detail.
SONY K-55XR70 55" 4K Ultra HD BRAVIA SMART TV
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FPS/Bank Transfer/Cash
- HK$17,999
- HK$11,532
Discounted price for other paymentsHK$11,889
✅FPS ✅BANK TRANSFER✅CASH EXTRA 3%OFF PRICE ▶️ HK$11,532
In order to protect the rights and interests of customers, after receiving the goods, customers are asked to have the installation master of the agent unpack them. Please do not unpack or remove any packaging by yourself. If the customer has to unbox or remove the packaging by himself, please take a video of the unboxing process and the condition of the TV when unboxing to ensure that the product appearance is intact. Otherwise, if the product is found to be damaged or declared damaged after unpacking, you will not be able to obtain a return or exchange or any compensation.
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