Sony XR-48A90K 48" A90K Series BRAVIA XR MASTER Series OLED 4K Ultra HD HDR Smart TV
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FPS/Bank Transfer/Cash
- HK$14,990
- HK$8,719
Discounted price for other paymentsHK$8,989
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The Sony XR-48A90K 48" A90K Series BRAVIA XR MASTER Series OLED 4K Ultra HD HDR Smart TV delivers an exceptional viewing and audio experience. Featuring Sony's advanced Cognitive Processor XR™, this 48-inch OLED television offers a stunning 3840 x 2160 (4K UHD) resolution with a 100Hz panel refresh rate. Its powerful processing ensures vibrant colors, deep blacks, and remarkable clarity, complemented by immersive sound from Acoustic Surface Audio+. Designed for both entertainment enthusiasts and gamers, it includes HDMI 2.1 features like 4K/120fps, VRR, and ALLM. This model operates on Android TV™ with Google TV™ for seamless smart functionality and connectivity.
Immersive Visual Experience
- Cognitive Processor XR™: Sony's revolutionary processor intelligently reproduces content with a lifelike depth, extraordinary contrast, and vivid colours by cross-analysing images akin to human vision.
- XR OLED Contrast Pro: Boosts colour and contrast in bright areas, providing pure blacks and peak brightness for exceptionally realistic pictures. This technology precisely controls light based on screen temperature.
- XR Triluminos Pro: Accesses over a billion colours, reproducing each with subtle differences for natural shades in every detail, powered by the Cognitive Processor XR™.
- XR HDR Remaster: Detects and analyses objects on screen, adjusting colour and contrast for highly realistic scenes with greater depth, lifelike textures, and natural colours.
- XR 4K Upscaling & Super Resolution: Enhances any content to near 4K quality, intelligently recreating lost textures and details for real-world picture clarity.
- 4K XR Smoothing: Creates smooth, natural 4K pictures without banding, reproducing scenes with thousands of tones and gradations.
- XR OLED Motion: Combats blur in fast-moving sequences by detecting and analysing visual elements across frames, inserting extra frames for smooth and clear action.
- Wide Viewing Angle: The self-illuminating OLED panel maintains consistent and true colours, ensuring a satisfying viewing experience from any angle.
- Dolby Vision®: Brings scenes vividly to life with authentic viewing, enhancing contrast and colour.
- Creator Calibrated Mode & Netflix Adaptive Calibrated Mode: Optimises picture settings to match filmmakers' intentions, adjusting to room lighting conditions for studio-quality viewing.
Advanced Audio Technologies
- Acoustic Surface Audio+™: Sound emanates directly from the screen, with two actuators vibrating the entire screen to create powerful acoustics that move with the picture. A centre subwoofer boosts bass for immersive cinematic sound.
- 3D Surround Upscaling: Utilises BRAVIA XR™ to virtually create surround sound from TV speakers, allowing for a 3D audio experience without additional ceiling or up-firing speakers. Compatible with Dolby Atmos®.
- Voice Zoom 2: Enhances TV dialogue clarity by detecting, analysing, and improving speech, even without increasing volume.
- Acoustic Center Sync: When paired with a compatible Sony soundbar, this feature reinforces the centre speaker channel for clearer and fuller vocals, precisely matching sound to on-screen action.
- Ambient Optimization with Acoustic Auto Calibration: Automatically adjusts picture and sound based on your environment and seating position, compensating for room acoustics and objects to ensure optimal sound quality.
- Bluetooth® Connectivity: Allows pairing of Bluetooth-compatible headphones or earphones for private, wire-free entertainment.
- Ready for 360 Spatial Sound: Tailors your Dolby Atmos® experience with compatible Sony wearable speakers (SRS-NS7) or headphones (with Wireless Transmitter WLA-NS7, sold separately).
Smart Features & Connectivity
- Google TV™: Browse over 700,000 movies and TV episodes from various streaming services, all organised into topics and genres based on your interests.
- Hands-free Voice Search: Quickly find content using voice commands without needing a remote, enabled by the built-in microphone.
- Chromecast built-in™: Easily cast movies, shows, apps, and games directly from your phone, tablet, or laptop to the TV.
- Works with Apple AirPlay / Apple HomeKit: Stream video and audio from your iPhone, iPad, or Mac, and integrate with your Apple HomeKit ecosystem.
- Wi-Fi Certified (802.11a/b/g/n/ac) & Ethernet: Provides robust network connectivity options.
- Multiple HDMI Inputs: Features 4 HDMI inputs, including HDMI 2.1 ports with support for 4K120, eARC, VRR, and ALLM.
- USB Ports: Two USB ports (1 side, 1 bottom) for versatile media playback.
- BRAVIA CORE: Offers access to a large library of movies with stunning visuals and expressive sound quality, including IMAX® Enhanced content and a calibrated mode for filmmaker-intended viewing.
- Living Décor: Transforms your TV into a part of your living space with on-screen artwork, personal photos, screensaver themes, and clock functions.
Gaming Enhancements
- 4K/120fps & HDMI 2.1: Experience ultra-smooth gaming with high framerates (up to 120fps on compatible games) and reduced input lag (8.5ms with 4K/120fps in Game Mode).
- Variable Refresh Rate (VRR): Dynamically adjusts the display refresh rate to match gaming device frame rates, preventing stuttering and screen tearing. (Available on HDMI™3/4)
- Auto Low Latency Mode (ALLM): Automatically switches to low latency mode when a console is connected and powered on for smoother, more responsive gameplay. (Available on HDMI™3/4)
- Auto HDR Tone Mapping (for PS5™): Optimises HDR settings instantly during PS5™ console's initial setup, ensuring crucial details and colours are visible in high-contrast scenes.
- Auto Genre Picture Mode (for PS5™): Automatically switches to Game mode for minimal input lag during gameplay and reverts to Standard Mode for optimal picture processing during movies.
Design & Usability
- Premium Designed Remote: A redesigned, compact aluminium remote with simplified, backlit buttons and a Finder function for easy location. Features a flush surface and polyurethane coating for easy cleaning.
- 2-way Multi-position Stand: A versatile stand allowing for a standard setup focused on the picture or a soundbar setting for ideal positioning of your audio system. Can also be used as a desktop gaming display.
- Metal Flush Surface Bezel: An extremely narrow premium metal bezel ensures your focus remains on the picture.
- Works with BRAVIA CAM (Sold Separately): Enhances viewing by adjusting sound and picture settings based on your position and distance from the TV, and offers features like gesture controls and video chat.
Specifications
- Screen Size (Measured Diagonally): 48 inches (120.7 cm)
- Display Type: OLED
- Display Resolution (H x V, Pixels): 3840 x 2160 (4K Ultra HD)
- Panel Refresh Rate: 100Hz
- Dimensions (W x H x D, without stand): Approx. 1069 x 624 x 59 mm
- Weight (without stand): Approx. 13.4 kg
- Audio Power Output: 10W + 10W + 5W (Actuator x 2, Subwoofer x 1)
- Operating System: Android TV™ with Google TV™
- On-Board Storage: 16GB
- Wi-Fi Standard: Wi-Fi Certified 802.11a/b/g/n/ac (2.4GHz/5GHz)
- Bluetooth Profile Support: Version 4.2 (HID, HOGP, SPP, A2DP, AVRCP)
- HDMI Inputs Total: 4 (1 side, 3 bottom)
- HDMI 2.1 Features: 4K120, eARC, VRR, ALLM (for HDMI™3/4)
- Power Requirements: 220 V - 240 V AC / 50 Hz
- Power Consumption (Standby): 0.5 W
- Bezel Design: Metal Flush Surface (Titanium Black)
- Stand Design: Aluminum Center Plate (Titanium Black), 2-way position
What's In The Box: AC Power Cord, Batteries, Operating Instructions, Quick Setup Guide, Table Top Stand, Voice Remote Control.
Energy Efficiency Grade 3
Made in Malaysia
The product information above is for reference only; everything is subject to the brand's official website.
Sony XR-48A90K 48" A90K Series BRAVIA XR MASTER Series OLED 4K Ultra HD HDR Smart TV Review
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