SONY K-50S31H 50" 4K Ultra HD BRAVIA SMART TV
Citi Exclusive | $150 Instant Off
Interest-Free Installments
The Sony K-50S31H 50" 4K Ultra HD BRAVIA Smart TV features the powerful 4K HDR Processor X1™ and Google TV™ system, combined with TRILUMINOS PRO™ technology to deliver a rich, detailed, and lifelike 4K viewing experience.
Key Features
- 4K HDR Processor X1™: Analyzes and enhances image details in real-time, reducing noise for lifelike visuals.
- TRILUMINOS PRO™: Expands the color gamut to reproduce over a billion real colors, making images more natural and vivid.
- 4K X-Reality™ PRO: Upscales lower-resolution content to near-4K clarity.
- Motionflow™ XR: Inserts extra frames in high-speed scenes to ensure smooth, blur-free visuals for sports and action movies.
- X-Balanced Speaker™: A uniquely shaped speaker designed for slim cabinets, delivering clear and powerful sound.
- Dolby Atmos®: Supports surround sound fields for a cinema-grade immersive audio experience.
- Google TV™: Integrates over 700,000 movies and shows with personalized recommendations and voice search functions.
- Smart Connectivity: Supports Chromecast built-in™, Apple AirPlay, and Apple HomeKit for easy content casting and smart home integration.
Gaming Optimization
- Auto Low Latency Mode (ALLM): Automatically switches to low latency mode when a console is connected for faster response.
- Auto HDR Tone Mapping: Optimizes HDR performance during PS5™ initial setup to capture all details in light and shadow.
- Auto Genre Picture Mode: Automatically detects the usage scenario and switches flexibly between gaming and movie modes.
Energy Label Information
- Energy Label Grade: 3
- Place Of Manufacture: Malaysia
- Annual Energy Consumption (kWh): 110
- Diagonal Screen Size: 126 cm
- Energy Efficiency Index: 0.24
Product Specifications
Display and Image
- Size: 50"
- Resolution: 3840 x 2160 (4K Ultra HD)
- Backlight Type: Direct LED
- Panel Refresh Rate: 50Hz
- HDR Compatibility: HDR10, HLG, Dolby Vision
- Image Processing: Live Colour™ Technology, Motionflow™ XR 400
Audio and Software
- Audio Output: 10W + 10W
- Speaker Type: Bass Reflex Speaker, X-Balanced Speaker™
- Audio Support: Dolby™ Audio, Dolby™ Atmos
- Operating System: Google TV™
- Internal Storage: 16GB
Connectivity and Dimensions
- Wi-Fi Standard: Wi-Fi 6 (802.11a/b/g/n/ac/ax)
- Bluetooth Version: 5.3
- HDMI Inputs: 4 sets (supports eARC/ARC, ALLM)
- USB Ports: 2
- Dimensions (with stand): Approx. 1119 x 714 x 267 mm
- Weight (with stand): Approx. 12.2 kg
- VESA® Hole Pitch: 200 x 200 mm
- Warranty: 3 Years
The product information above is for reference only; everything is subject to the brand's official website.
SONY K-50S31H 50" 4K Ultra HD BRAVIA SMART TV Review
Why us?
Why Choose BBE?
The trusted choice of over 100,000 Hong Kong families, dedicated to delivering excellence in quality and service.
Visit our flagship stores in Mong Kok, Causeway Bay, and Tuen Mun to experience over 1,000 appliances from Europe, the US, and Japan. Our consultants are ready to provide expert installation advice.
Awarded store with nearly 30,000 authentic reviews. We guarantee transparent and competitive pricing.
Get instant professional support via WhatsApp. From spec comparisons to dimension queries and installation questions, our expert team provides immediate answers.
No parallel imports! All appliances are official Hong Kong distributor stock, coming with at least a 1-year original manufacturer warranty and a 7-day defective replacement guarantee.
Our service quality is recognized by the industry and top brands alike. We have been honored with the Towngas TGC Sales Gold Award and Daikin’s Diamond Dealer status, alongside prestigious partner and distributor awards from Gree, Carrier, and Philips Smart Lock.
Our site uses SSL encryption and supports various e-payments. We offer one-stop professional delivery and installation services for a worry-free experience.



















































Extend Product Warranty