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SONY K-50S31H 50" 4K Ultra HD BRAVIA SMART TV

SONY K-50S31H 50" 4K Ultra HD BRAVIA SMART TV

(3.8) 5 reviews 100+ purchased Gift Points $23

    FPS/Bank Transfer/Cash
  • HK$7,700
  • HK$4,540

Discounted price for other payments HK$4,680

Extend Product Warranty

Extends your appliance warranty for additional years after the original warranty period ends. Includes free on-site inspection, repair, and one-for-one replacement services. Learn More

+1 year(s)
$ 460
+2 year(s)
$ 740
+3 year(s)
$ 1,062
No Extended Warranty

In order to protect the rights and interests of customers, after receiving the goods, customers are asked to have the installation master of the agent unpack them. Please do not unpack or remove any packaging by yourself. If the customer has to unbox or remove the packaging by himself, please take a video of the unboxing process and the condition of the TV when unboxing to ensure that the product appearance is intact. Otherwise, if the product is found to be damaged or declared damaged after unpacking, you will not be able to obtain a return or exchange or any compensation.

Country Of Origin Malaysia Energy Label Leve 3 EMSD Info

The Sony K-50S31H 50" 4K Ultra HD BRAVIA Smart TV features the powerful 4K HDR Processor X1™ and Google TV™ system, combined with TRILUMINOS PRO™ technology to deliver rich colors and incredibly lifelike 4K visuals.

Key Features and Highlights

  • 4K HDR Processor X1™: Analyzes and enhances image details in real-time, reducing noise for realistic pictures.
  • TRILUMINOS PRO™: Expands the color spectrum to reproduce over a billion true-to-life colors for natural imagery.
  • 4K X-Reality™ PRO: Upscales lower resolution content to near-4K clarity.
  • Motionflow™ XR: Inserts extra frames in fast-moving scenes to ensure smooth and blur-free action in sports and movies.
  • X-Balanced Speaker™: Uniquely shaped speakers designed for slim TV bodies, providing clear and powerful sound.
  • Dolby Atmos®: Supports surround sound fields for an immersive, cinema-like audio experience at home.
  • Google TV™: Consolidates over 700,000 movies and shows with personalized recommendations and voice search.
  • Smart Connectivity: Includes Chromecast built-in™, Apple AirPlay, and Apple HomeKit for easy streaming and smart home integration.

Gaming Optimization

  • Auto Low Latency Mode (ALLM): Automatically switches to low latency mode when a console is connected for responsive gameplay.
  • Auto HDR Tone Mapping: Optimizes HDR settings during PS5™ initial setup to capture every detail in high-contrast scenes.
  • Auto Genre Picture Mode: Automatically detects whether you are gaming or watching movies to switch to the appropriate picture mode.

Energy Label Information

  • Energy Label Grade: 3
  • Annual Energy Consumption (kWh): 110
  • Diagonal Screen Size: 126 cm
  • Energy Efficiency Index: 0.24

Product Specifications

Display and Image

  • Size: 50 inch
  • Resolution: 3840 x 2160 (4K Ultra HD)
  • Backlight Type: Direct LED
  • Panel Refresh Rate: 50Hz
  • HDR Compatibility: HDR10, HLG, Dolby Vision
  • Image Processing: Live Colour™ Technology, Motionflow™ XR 400

Audio and Software

  • Audio Power Output: 10W + 10W
  • Speaker Type: Bass Reflex Speaker, X-Balanced Speaker™
  • Audio Support: Dolby™ Audio, Dolby™ Atmos
  • Operating System: Google TV™
  • Internal Storage: 16GB

Connectivity and Dimensions

  • Wi-Fi Standard: Wi-Fi 6 (802.11a/b/g/n/ac/ax)
  • Bluetooth Version: 5.3
  • HDMI Inputs: 4 sets (supports eARC/ARC, ALLM)
  • USB Ports: 2 ports
  • Dimensions (with stand): Approx. 1119 x 714 x 267 mm
  • Weight (with stand): Approx. 12.2 kg
  • VESA® Hole Pitch: 200 x 200 mm

Other Information

  • Place of Manufacture: Malaysia
  • Warranty: 3 Years


The product information above is for reference only; everything is subject to the brand's official website.

SONY K-50S31H 50" 4K Ultra HD BRAVIA SMART TV Review

Be*****g 07/11/2024

This LED TV is very beautiful, and the price is also very affordable. A must-have for home decoration!

Ke*****k 01/02/2025

睇緊SONY LED-TV,好明亮好清晰㗎!唔貴又好睇呀!好適合日常睇戲。👍

Sa****o 16/03/2025

呢個SONY LED-TV好簡約啊,唔踏襪仲得!价格敏感啲令我哋更加鐘意!

Je******u 17/01/2025

哎呀,SONY LED-TV好正啊,好適合放喺客廳!好靚好靚!😊

Ed*****o 31/12/2024

揀K-50S31H真係冇錯,好夠性價比添!唔使擔心突然壞咗。

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