Included basic delivery fee & Free-standing installation
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SONY K-50S31H 50" 4K Ultra HD BRAVIA SMART TV
SONY K-50S31H

SONY K-50S31H 50" 4K Ultra HD BRAVIA SMART TV

(3.8) 5 reviews 100+ purchased

    FPS/Bank Transfer/Cash
  • HK$7,700
  • HK$4,645

Discounted price for other paymentsHK$4,789

Extend Product Warranty

Extends your appliance warranty for additional years after the original warranty period ends. Includes free on-site inspection, repair, and one-for-one replacement services. Learn More

1 year(s)
$ 460
2 year(s)
$ 740
3 year(s)
$ 1,062
No Extended Warranty

In order to protect the rights and interests of customers, after receiving the goods, customers are asked to have the installation master of the agent unpack them. Please do not unpack or remove any packaging by yourself. If the customer has to unbox or remove the packaging by himself, please take a video of the unboxing process and the condition of the TV when unboxing to ensure that the product appearance is intact. Otherwise, if the product is found to be damaged or declared damaged after unpacking, you will not be able to obtain a return or exchange or any compensation.

Experience exceptional clarity and vibrant colour with the SONY K-50S31H, a 50-inch BRAVIA 3 4K Ultra HD Smart TV. Powered by the advanced 4K HDR Processor X1™, this television delivers a stunningly detailed and realistic picture. The Direct LED display ensures consistent brightness and contrast, while the integrated Google TV platform provides seamless access to all your favourite streaming content, apps, and smart home controls.

Stunning 4K HDR Visuals

  • 4K HDR Processor X1™: This powerful processor uses advanced algorithms to cut noise and boost detail, bringing every scene to life with incredible realism.
  • TRILUMINOS PRO™: Detects colour from saturation, hue, and brightness to reproduce natural shades in every detail, offering a massive palette of over a billion colours.
  • 4K X-Reality™ PRO: Upscale your HD and 2K content to near 4K quality. Images are sharpened and refined in real-time, revealing extra detail in your favourite films and shows.
  • High Dynamic Range (HDR): Fully compatible with HDR10, HLG, and Dolby Vision®, ensuring you see breathtaking contrast and lifelike colours as the creators intended.

Immersive Audio Experience

  • X-Balanced Speaker™: Uniquely shaped to complement the TV's slim design, this speaker drives movies and music with clear sound and rich bass.
  • Dolby Atmos® Support: Sound comes from above as well as from the sides, allowing you to hear objects moving overhead with more realism for a truly multi-dimensional experience.
  • Clear and Powerful Sound: With a 10W + 10W audio power output, the TV provides a balanced and engaging soundscape for any content.

A Smarter Way to Watch

  • Google TV™: Organises movies and TV shows from across your apps and subscriptions, making it easy to find what you want to watch.
  • Hands-Free Voice Search: The built-in microphone allows you to use your voice to find content, get answers, and control the TV and other smart home devices.
  • Chromecast built-in™ & Apple AirPlay: Effortlessly cast your favourite videos, photos, and apps from your mobile device directly to your TV. It also works seamlessly with Apple HomeKit.

Optimised for Gaming

  • Perfect for PlayStation®5: The TV automatically adjusts settings for the best gaming experience with features like Auto HDR Tone Mapping and Auto Genre Picture Mode.
  • Auto Low Latency Mode (ALLM): With ALLM in HDMI 2.1, the TV recognises when a console is connected and powered on, automatically switching to low latency mode for smoother, more responsive gameplay.

Key Specifications

  • Model: K-50S31H
  • Screen Size: 50 inches
  • Display Resolution: 3840 x 2160 (4K Ultra HD)
  • Display Technology: LCD with Direct LED Backlight
  • Picture Processor: 4K HDR Processor X1™
  • Motion Technology: Motionflow™ XR 400 (Native 50Hz)
  • Operating System: Google TV™
  • Audio: 10W + 10W, X-Balanced Speaker, Dolby™ Audio, Dolby™ Atmos
  • Connectivity: 4 x HDMI (with eARC/ALLM), 2 x USB, Wi-Fi (802.11ax), Bluetooth 5.3, 1 x Ethernet Port, 1 x Digital Audio Out
  • VESA Hole Pitch: 200 x 200 mm
  • Dimensions with Stand (W x H x D): Approx. 1119 x 714 x 267 mm
  • Weight with Stand: Approx. 12.2 kg

What's In The Box

  • Table Top Stand
  • Voice Remote Control
  • Batteries
  • AC Power Cord
  • Operating Instructions
  • Quick Setup Guide

Energy Efficiency Grade: 3

Made in: Malaysia

Warranty: 3 years



The product information above is for reference only; everything is subject to the brand's official website.

SONY K-50S31H 50" 4K Ultra HD BRAVIA SMART TV Review

Be*****g 07/11/2024

This LED TV is very beautiful, and the price is also very affordable. A must-have for home decoration!

Ke*****k 01/02/2025

睇緊SONY LED-TV,好明亮好清晰㗎!唔貴又好睇呀!好適合日常睇戲。👍

Sa****o 16/03/2025

呢個SONY LED-TV好簡約啊,唔踏襪仲得!价格敏感啲令我哋更加鐘意!

Je******u 17/01/2025

哎呀,SONY LED-TV好正啊,好適合放喺客廳!好靚好靚!😊

Ed*****o 31/12/2024

揀K-50S31H真係冇錯,好夠性價比添!唔使擔心突然壞咗。

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