included delivery fee
✅ Authorized Good
-18%
Sony KDL-40W660E 40" Full HD Smart TV
SONY KDL-40W660E

Sony KDL-40W660E 40" Full HD Smart TV

(0) 0 reviews 100+ purchased

Discontinued. Ask us about the latest replacement models to secure your full warranty coverage
    FPS/Bank Transfer/Cash
  • HK$4,580
  • HK$3,638

Discounted price for other paymentsHK$3,750

Extend Product Warranty

Extends your appliance warranty for additional years after the original warranty period ends. Includes free on-site inspection, repair, and one-for-one replacement services. Learn More

1 year(s)
$ 311
2 year(s)
$ 516
3 year(s)
$ 743
No Extended Warranty

The Sony KDL-40W660E 40" Full HD Smart TV delivers an exceptional home entertainment experience, blending crisp visuals with clear audio. This model features a 1920x1080 Full HD LCD display with Edge LED backlight and advanced X-Reality™ PRO clarity enhancement, ensuring vibrant and detailed images. Equipped with smart functionalities, it runs on a Linux operating system, offering access to online content via the Opera browser and Opera Store. With comprehensive connectivity options, including Wi-Fi and multiple HDMI and USB ports, the KDL-40W660E provides versatility for all your media needs. Its energy-efficient design and robust build make it a reliable and effective addition to any living space.

Key Features

  • Full HD (1920x1080) Display: Experience detailed and clear visuals on a 40-inch LCD panel with Edge LED backlight.
  • X-Reality™ PRO: Sony's advanced image processing engine enhances clarity and detail for all content.
  • Motionflow™ XR 200: Ensures smooth and fluid on-screen motion, ideal for fast-paced action and sports.
  • HDR Compatibility: Supports High Dynamic Range (HDR) content for a wider range of brightness and contrast.
  • ClearAudio+: Optimizes sound to provide an immersive audio experience, making dialogue, music, and sound effects more distinct.
  • Smart TV Functionality: Powered by Linux OS, featuring the Opera browser and Opera Store for access to a variety of applications and web content.
  • Screen Mirroring (Miracast™) & Photo Sharing Plus: Easily share content from compatible smartphones and devices.

Display Specifications

  • Screen Size (Diagonal): 40" (39.9") / 101.4 cm
  • Display Type: LCD
  • Display Resolution (HxV, Pixels): 1920x1080 (Full HD)
  • Backlight Type: Edge LED
  • Backlight Dimming Type: Frame Dimming

Picture Processing

  • HDR (High Dynamic Range) Compatibility: Yes
  • Clarity Enhancement: X-Reality™ PRO
  • Colour Enhancement: Live Colour™ Technology
  • Contrast Enhancement: Dynamic Contrast Enhancer
  • Motion Enhancer (Native Hz): Motionflow™ XR 200 (Native 50Hz)
  • Video Signal Support: 1080p (30,50,60Hz), 1080/24p, 1080i (50,60Hz), 720p (30,50,60Hz), 720/24p, 576p, 576i, 480p, 480i
  • Picture Modes: Vivid, Standard, Custom, Cinema, Sports, Photo-Vivid, Photo-Standard, Photo-Custom, Game, Graphics, HDR Game, HDR Cinema

Audio Features

  • Audio Power Output: 5W + 5W
  • Speaker Type: Open Baffle Speaker
  • Dolby Audio Format Support: Dolby™ Digital, Dolby™ Digital Plus, Dolby™ Pulse
  • DTS Audio Format Support: Yes
  • Sound Processing: ClearAudio+
  • Simulated Surround Sound: S-Force Front Surround
  • Sound Modes: Standard, Music, Cinema, Sports
  • Additional Features: FM Radio

Smart TV & Connectivity

  • Operating System: Linux
  • Internet Browser: Opera
  • Application Store: Yes (Opera Store)
  • Wi-Fi Standard: Wi-Fi Certified 802.11b/g/n
  • Ethernet Inputs: 1 (Rear)
  • Smartphone Connectivity: Photo Sharing Plus, Screen mirroring (Miracast™)
  • RF (Terrestrial/Cable) Connection Inputs: 1 (Side)
  • Composite Video Inputs: 1 (Bottom)
  • HDMI Inputs Total: 2 (2 Side) with HDCP1.4, HDMI-CEC, HDMI Audio Return Channel (ARC)
  • Digital Audio Outputs: 1 (Side Hybrid with HP Out, Audio Out and Subwoofer Out)
  • Audio/Headphone Outputs: 1 (Side Hybrid with Headphone Out, Audio Out and Subwoofer Out)
  • USB Ports: 2 (Side/Stacking)
  • USB Drive Format Support: FAT16/FAT32/NTFS
  • USB Playback Codecs: MPEG1/MPEG2PS/MPEG2TS/AVCHD/MP4Part10/MP4Part2/AVI(XVID)/AVI(MotionJpeg)/WMV9/MKV/RMVB/WEBM/WAV/MP3/WMA/JPEG
  • Display Language: English/Traditional Chinese
  • Text Input Language: English/Traditional Chinese
  • Electronic Program Guide (EPG): Yes
  • Timers: On/Off Timer, Sleep Timer
  • Closed Captions: (Analog)- (Digital)Subtitle

Design & Dimensions

  • Frame Colour: Black
  • Stand Design: Black U Slate
  • Dimension of TV without Stand (WxHxD): Approx. 910x543x70 mm
  • Dimension of TV with Stand (WxHxD): Approx. 910x591x208 mm
  • Stand Width: Approx. 646 mm
  • VESA® Hole Pitch (WxH): 100x200 mm
  • Weight of TV without Stand: Approx. 8.1 kg
  • Weight of TV with Stand: Approx. 8.7 kg
  • Dimension of Package Carton (WxHxD): Approx. 1002 x 628 x 152 mm
  • Weight of Package Carton (Gross): Approx. 12 kg

Power and Energy Saving

  • Power Consumption (in Operation): 60W
  • Power Consumption (in Standby): 0.50W
  • Power Requirements (Voltage/Frequency): AC 220-240V, 50Hz/DC 19.5V
  • Energy Saving Features: Power Saving Mode / Back Light Off Mode, Dynamic Backlight Control

Built-in Tuner

  • Number of Tuners (Terrestrial/Cable): 1 (Digital/Analog)
  • TV System (Analog): I,D/K,B/G,M
  • Tuner Channel Coverage (Analog): 45.25MHz-863.25MHz
  • TV System (Digital Terrestrial): DTMB
  • Tuner Channel Coverage (Digital Terrestrial): UHF:21-69

Accessories & Installation Notes

  • Optional Accessories: Wallmount Bracket (SU-WL450 for up to 65”; SU-WL500 for 75” and larger)
  • Terminal Accessibility (Standard Wall Mount SU-WL450/SU-WL500):
    • Accessible only before wall mounting: TUNER, ETHERNET, COMPOSITE VIDEO INPUT
    • Accessible both before and after wall mounting: USB1-2, HDMI1-2, AUDIO/HEADPHONE OUTPUT, DIGITAL AUDIO OUTPUT
  • Terminal Accessibility (Slim Wall Mount SU-WL450/SU-WL500):
    • Accessible both before and after wall mounting: USB1-2, HDMI1-2, AUDIO/HEADPHONE OUTPUT, DIGITAL AUDIO OUTPUT
    • Accessible only before wall mounting: TUNER, COMPOSITE VIDEO OUTPUT
    • Inaccessible terminals when using the wall mount: ETHERNET

Please note: An antenna is not included. To receive free broadcast channels, you will need to purchase an antenna separately and have it ready for installation.


The product information above is for reference only; everything is subject to the brand's official website.

Sony KDL-40W660E 40" Full HD Smart TV Review

There are no reviews for this product.

Why us?

Why Choose BBE?

The trusted choice of over 100,000 Hong Kong families, dedicated to delivering excellence in quality and service.

🏬 Multiple HK Showrooms

Visit our flagship stores in Mong Kok, Causeway Bay, and Tuen Mun to experience over 1,000 appliances from Europe, the US, and Japan. Our consultants are ready to provide expert installation advice.

💰 Best Price Guarantee

Awarded store with nearly 30,000 authentic reviews. We guarantee transparent and competitive pricing.

💬 1-on-1 Live Support

Get instant professional support via WhatsApp. From spec comparisons to dimension queries and installation questions, our expert team provides immediate answers.

100% Genuine Products

No parallel imports! All appliances are official Hong Kong distributor stock, coming with at least a 1-year original manufacturer warranty and a 7-day defective replacement guarantee.

🏆 Award-Winning Reputation

Our service quality is recognized by the industry and top brands alike. We have been honored with the Towngas TGC Sales Gold Award and Daikin’s Diamond Dealer status, alongside prestigious partner and distributor awards from Gree, Carrier, and Philips Smart Lock.

🔒 Secure Shopping & Install

Our site uses SSL encryption and supports various e-payments. We offer one-stop professional delivery and installation services for a worry-free experience.