Sony XR-48A90K 48" A90K Series BRAVIA XR MASTER Series OLED 4K Ultra HD HDR Smart TV
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FPS/Bank Transfer/Cash
- HK$14,990
- HK$8,040
Discounted price for other payments HK$8,289
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In order to protect the rights and interests of customers, after receiving the goods, customers are asked to have the installation master of the agent unpack them. Please do not unpack or remove any packaging by yourself. If the customer has to unbox or remove the packaging by himself, please take a video of the unboxing process and the condition of the TV when unboxing to ensure that the product appearance is intact. Otherwise, if the product is found to be damaged or declared damaged after unpacking, you will not be able to obtain a return or exchange or any compensation.
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The Sony XR-48A90K 48-inch A90K Series BRAVIA XR MASTER Series Smart TV features the Cognitive Processor XR™ and OLED technology, delivering pure blacks, peak brightness, and lifelike 4K Ultra HD visuals paired with screen-vibrating audio for a truly immersive experience.
Key Features
- Cognitive Processor XR™: Processes content in a way that mimics human vision and hearing for an incredibly realistic experience.
- XR OLED Contrast Pro: Precisely controls brightness to deliver pure blacks and brilliant highlights for enhanced depth.
- Acoustic Surface Audio+™: Sound comes directly from the screen and follows the action, supported by a built-in subwoofer for deep bass.
- Google TV: Brings together over 700,000 movies and TV episodes from across your streaming services in one place.
- HDMI 2.1 for Gaming: Supports 4K/120fps, VRR (Variable Refresh Rate), and ALLM (Auto Low Latency Mode) for smooth gaming.
Outstanding Picture Quality
- XR Triluminos Pro: Accesses over a billion colors to reproduce natural shades and realistic textures.
- XR 4K Upscaling: Upscales content to near-4K resolution, restoring lost texture and detail.
- XR OLED Motion: Analyzes key visual elements on successive frames to ensure fast-moving action stays smooth and clear.
- Dolby Vision & Creator Calibrated Mode: Optimizes settings to deliver content as the filmmaker intended.
Immersive Sound Technologies
- 3D Surround Upscaling: Creates virtual surround sound from all content without extra speakers, compatible with Dolby Atmos.
- Voice Zoom 2: Enhances voice clarity so you can hear dialogue clearly without raising the volume.
- Acoustic Center Sync: Syncs the TV speakers with compatible Sony soundbars to reinforce the center speaker channel.
- 360 Spatial Sound Ready: Enjoy a personalized Dolby Atmos experience when used with compatible Sony speakers or headphones.
Smart Features & Connectivity
- Hands-free Voice Search: Find your favorite content easily using just your voice, no remote required.
- Chromecast built-in & Apple AirPlay: Stream content from your smartphone, tablet, or laptop directly to your TV.
- Ambient Optimization: Automatically adjusts picture brightness and sound according to your room environment.
- BRAVIA CAM Compatible: Supports gesture control and auto-optimization based on viewer position (sold separately).
Energy Label Information
- Energy Label Grade: 3
- Annual Energy Consumption (kWh): 108
- Diagonal Screen Size (cm): 121
- Energy Efficiency Index: 0.26
Product Specifications
- Model: XR-48A90K
- Screen Size: 48 inches (120.7 cm)
- Resolution: 3840 x 2160 (4K Ultra HD)
- Panel Refresh Rate: 100Hz
- Processor: Cognitive Processor XR™
- Audio Power Output: 10W + 10W + 5W
- Operating System: Android TV / Google TV
- HDMI Inputs: 4 (HDMI 3/4 support 4K120/VRR/ALLM)
- USB Ports: 2
- Dimensions (without stand): Approx. 1069 x 624 x 59 mm
- Weight (without stand): Approx. 13.4 kg
- Warranty: 3 years
- Origin: Made in Malaysia
Please note: An antenna is not included. To receive free broadcast channels, you will need to purchase an antenna separately and have it ready for installation.
The product information above is for reference only; everything is subject to the brand's official website.
Sony XR-48A90K 48" A90K Series BRAVIA XR MASTER Series OLED 4K Ultra HD HDR Smart TV Review
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